Online Fashion & lifestyle brand American Swan (americanswan.com), which has roped in Yo Yo Honey Singh as its brand ambassador, is now all set to woo its young consumers by giving a chance to get featured in its upcoming music video which will feature the famed rapper. The American Swan association is Honey Singh’s 1st brand endorsement in the Fashion genre. The 31 year old singer-composer who has an international fan following has belted a series of smash hits thus striking a chord amongst the younger generation. And now he is ready to bestow his flamboyant liveliness to the brand by composing a music video and giving a chance to younger talent to star with him.
For the music video, the brand has chosen to use social media as the primary channel to invite entries for the “Yo Yo and You” contest. Aspiring talent can send in their audition photos and video on the website http://yoyoandyou.americanswan.com.Honey Singh and American Swan will select 1 male and 1 female winner who will get a chance at stardom and share screen space with the international composer in the brand music video. Within a week of the contest launch & the association, the brand has witnessed a phenomenal response to this online engagement and the numbers speak for themselves. With a staggering 5.5 Million people reached through the campaign and the number of entries crossing 1000+ the brand is gearing up for a high brand recall in the weeks ahead.
Speaking on the association, Honey Singh has also announced about this engagement on his Facebook fan page which already has a staggering 25 million fans. ‘Attention ‘Brown Rang-ed’ beauties and ‘Blue Eyed’ lasses! It’s time to ‘Party All Night’ as I am joining American Swan: Fashion Country as its brand ambassador! #YoYo4AmericanSwan
Speaking about this initiative Mr. Anurag Rajpal, Director and CEO, American Swan said ‘We, as a brand have always believed in promoting young talent and giving them a chance to promote and hone their forte. The participation and response that we have received so far has been truly overwhelming. What has worked, as always, is the power of social media as the right medium to reach out to Gen-Y.’
For the ‘connected’ Gen-Y, Honey Singh fans, music & dance enthusiasts and the digital natives, there is a lot of fun and excitement to look forward to in the coming weeks leading up the launch of the American Swan music video.
AMERICAN SWAN - THE BRAND
American Swan, a premium online Fashion & Lifestyle brand, offers an invigorating and refreshing twist to the genre of preppy fashion, offering authentic smart casuals & trend led fast fashion to people and youth who seek an aspirational, glamorous yet restrained lifestyle. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility & brings it products to a digitally savvy audience at the convenience of a click.
American Swan offers a distinctive range of Men’s and Women’s apparel, accessories & footwear. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. American Swan in the recent times has bagged awards in 5 diverse categories at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.
www.americanswan.com
THE PROMOTERS
American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. TASLC is a part of TO THE NEW Ventures - a disruptive Internet products company creating and operating businesses targeted at social and mobile-first customers. With an end-to-end digital services network specializing in SMACK Services - Social, Mobile Analytics, Content and Knowledge, TO THE NEW’s expertise is underpinned by proprietary products and global partnerships in the space of social analytics, digital media, cloud services, social CRM and big data. The aim of the company is to build an enterprise that is different in spirit, form and culture.
http://www.ttnventures.com
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