While Prime Minister Narendra Modi asked the cola giants to add at least five percent of fruit juice in their products, it became a proud moment for Gujarat based Manpasand Beverages Pvt Ltd which has already embraced the same mantra by making its premium product Fruits Up completely fruit juice based.
It was on Wednesday the PM while unveiling the integrated food park in Karnataka asked major soft drink players, to blend five percent of fresh fruit juice in their aerated beverages so that thousands of farmers producing fruits will benefit from such value addition. He also directed state-run research centres to come out with a formula for blending aerated beverages like colas with fresh fruit juices.
Dhirendra Singh, MBPL Managing Director said, "We are delighted with our PM's deep understanding about the beverages industry and push for healthy drinks. Coincidently at both Vadodara and Benaras from where he contested, we have our factories and while this significant statement was made, we were launching our premium product Fruits Up which exactly has what he talked about. When we started our business in 1998, we had decided that come what may, we would not deliver unhealthy drinks to Indians. We had been focusing on research part to come up with a drink which is a perfect blend of refreshing and healthy content and can compete with international brands in the market. Fruits Up which is already launched in the market is the answer to debate of having healthy drink in the market."
The company has already put Fruits Up on the shelves for customers. "While our Prime Minister has asked for 5 percent fruit juice, our premium product Fruits Up is completely fruit juice based and we have recently launched it in the Indian markets," said Mr Singh. The fruit juice based Fruits Up was launched in Godhra on Wednesday and in Surat on Thursday.
About Manpasand Beverage Private Limited: Manpasand Beverages (P) Ltd (erstwhile Manpasand Agro Foods), is a leading brand of fruit juices with market leading product brands like Mango Sip, Apple Sip, Guava Sip & Litchi Sip in the fruit beverages segment. In the fruit based soft drinks it has ‘Fruits Up’ brand of drinks. In the packaged drinking water its brand is ‘Pure Sip’ and for natural mineral water the brand is ‘Fons’. Manpasand Beverages, with its flagship brand Mango Sip, has a basket of 25 product variants. Mango Sip has grown to become the fourth largest mango drink brand in India. The company has carved a niche for itself with a strong presence in the tier-2 and semi-rural and rural markets in India. Over a decade, Manpasand has marked its presence with significant achievements and today commands a market leadership status through a number of market leading products, and its technology and people who bring broad product expertise with a strong focus on delivering quality products that meet the customer requirements.
Photo caption: Fruits Up
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