- This initiative by Exide Life Insurance is focused on raising awareness among people on how to maintain a healthy heart for a long and happy life
- Aims to reach 30,000 people across 150+ cities over next few months
Today on the occasion of World Heart Day, Exide Life Insurance launched a unique activation program ‘Say Yes to Healthy Heart for a Long and Happy life’. Exide Life Insurance is a 13 year old, established and profitable life insurance company that serves over 10 lakh customers in over 200 cities across India.
World Heart Day,
an annual event which takes place on 29 September every year, aims to sensitize people on key issues and topics relating to healthy heart. Each year World Heart day is celebrated across the world with a special theme and this year the theme is focused on creating Heart-Healthy Environments. Exide Life Insurance has rolled out this awareness campaign with an aim to educate people on the different aspects of heart health and how Exide Life Insurance resolves to help people live a long and happy life through this initiative. This program will cover 150+ cities in India over the next few months and will engage with 30000+ people at various touch points like jogger’s parks, malls, societies etc. The company will also use digital and social channels to promote this program.
The program involves people to take a pledge under “Say Yes to Healthy Heart” banner and encourages them to take a commitment towards a healthier future. All participants will be handed over a “healthy heart booklet” which has been put together for this occasion. The booklet describes in detail the risk factors of heart diseases, identifying signs of heart ailments and the importance of maintaining a healthy heart with regular physical exercises, healthy diets and precautionary measures to stay fit.
About Exide Life Insurance Company Limited: Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is 100% owned by Exide Industries Limited .The company is profitable and serves over 10 lakh customers across India and manages over INR 7000 crores in assets.
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance and Alliances. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centers across the country. The Banc assurance and Alliances business includes distribution relationships with ING Vysya Bank, Regional Co-operative banks, Corporate Agents, Brokers & Referral Partners.
Exide Life Insurance, one of the leading life insurance companies in South India, is now growing its franchise in other parts of the country. The company is focused on providing long term protection and savings solutions and has a strong traditional product portfolio with a consistent bonus track record. Exide Life Insurance has the ISO 9001:2008 quality certification for all Customer Service processes.
For more information, please visit our website,
exidelife.in.
About Exide Industries Limited: Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 10,000 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 18000-plus dealers. (*As on 31st March 2014)
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.
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