Exide Life Insurance has launched its first advertising and marketing campaign following its recent rebranding from the erstwhile ING Vysya Life Insurance. Exide Life Insurance is a 12 year old, established and profitable life insurance company that serves over 10 lakh customers in over 200 cities across India.
The brand’s focus on the long term defines its essence i.e. “Exide Life Insurance helps customers prepare financially for a long and happy life”. The brand essence is based on the simple human truth that Indians are living longer. Advancements in the economy and health care have ensured that Indians are living longer than before and average life expectancy has gone up from 32 years to 68 years since independence.
Keeping in line with the brand essence, the campaign communicates a key message that to ensure your long journey of life is a happy one; you need someone known by your side. And Exide Life Insurance is the long standing and trusted companion who will help you make your life a happy one.
Commenting on release of the campaign, Kshitij Jain, Managing Director and CEO of Exide Life Insurance Company Limited said Exide is a very well-known name across India and has the positive brand association of trust and long lasting that are extremely relevant to the life insurance category. We are a top 5 player in our traditional home markets in the South and are confident that our new brand identity ‘Exide Life Insurance’ will help us replicate this success nationally.
Given that the foremost task is to build brand salience with greater focus on creating relevance of the brand in context of Life Insurance, a high intensity Brand Campaign has been rolled out.
Kshitij Jain added “We will be using TV, Out of Home and Digital media in our media mix with TV playing the role of the lead medium. The media mix has been arrived at by considering our existing customer base and distribution reach. Spread over 30 days, the TV campaign has been released in 6 Indian Languages whereas the OOH campaign is in 10 Indian languages across 200 locations.”
YouTube Link for new AD Campaign: http://youtu.be/L_nsdkM7jk0
Our Logo Story
The logo of Exide Life Insurance combines the bold 'Exide' word mark, with softer, more contemporary forms of the word 'Life' and the 'Exide Life Sun' symbol. The colour red and the letterforms of the 'Exide' word mark create an instant visual connect with the parent brand 'Exide'. The colour red denotes solidity & dynamism. The word 'Life' is used in the colour blue to denote stability and security and reflect caring, and human cues. The sun is the most universally recognized visual expression of 'life' and 'optimism' and reinforces the brand's philosophy of preparing people for a long and happy life.
Credits
Client: Exide Life Insurance Company Limited
Agency: L n K । Saatchi n Saatchi
Creative: Charles Victor, Saurabh Nayampalli, Arpana Mehta
Client servicing: Avinash Shenoy, Amogh Kanade, Murtuza Barbhaiwala
Agency producer: Vijay Vigamal
Production house: The Big Picture Company
Director: Sabal Singh Sheikhawat
Producer: Rakesh Dubey
Executive producer: Rajesh Thanickan
Director of photography: Rakesh Haridas
Post producer: Vijay Yadav
Editor: Sebastian Narsing
Music director: Uday
Colorist: Sebastian Narsing
About Exide Life Insurance Company Limited:
Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is 100% owned by Exide Industries Limited .The company is profitable and serves over 10 lakh customers across India and manages over INR 7000 crores in assets.
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance and Alliances. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centers across the country. The Banc assurance and Alliances business includes distribution relationships with ING Vysya Bank, Regional Co-operative banks, Corporate Agents, Brokers & Referral Partners.
Exide Life Insurance, one of the leading life insurance companies in South India, is now growing its franchise in other parts of the country. The company is focused on providing long term protection and savings solutions and has a strong traditional product portfolio with a consistent bonus track record. Exide Life Insurance has the ISO 9001:2008 quality certification for all Customer Service processes.
For more information, please visit our website, exidelife.in.
About Exide Industries Limited:
Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 10,000 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 18000-plus dealers. (*As on 31st March 2014)
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.
No comments:
Post a Comment