BWI: Ricoh India Launches PENTAX and RICOH Cameras in India

Press release from Business Wire India
Source: Ricoh India Limited
Monday, October 21, 2013 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Retailers; Technology
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Ricoh India Launches PENTAX and RICOH Cameras in India


Mumbai, Maharashtra, India, Monday, October 21, 2013 -- (Business Wire India) -- Ricoh India Limited, a leader in the field of Printing & Document Management, Image Communication and IT Solutions, today announced the launch of its world renowned PENTAX and RICOH range of Digital Cameras, lenses, and sports optics equipments in India.

The products launched cover the complete range of requirements, from a beginner's camera, to high end DSLR for the seasoned professional. PENTAX has been known for its ruggedness, weather resistance and shake reduction through in-body stabilization, with an extensive selection of small size and light weight interchangeable lenses. The models introduced in India also include the new PENTAX K3, featuring an array of new technologies including the new anti-aliasing simulator, launched globally earlier this month.

Mr. Noboru Akahane, President, Ricoh Imaging Company Limited, who was in India for the launch, said, "There is a steady increase in the market demand for DSLRs in India, which is currently seeing a double digit growth. With the growing population of working youngsters with high disposable incomes, we also expect the demand for mirror-less interchangeable lens cameras also to drastically expand. With very strong range of models in these categories, we are poised to establish ourselves in this market."

Speaking on the occasion of launch, Mr. Tetsuya Takano, Managing Director and Chief Executive Officer, Ricoh India Limited, remarked, "Ricoh India has already established ourselves in the area of Imaging Solutions, like Printers, Document Management solutions, Projection systems including Interactive Boards, and Surveillance Solutions. Now with the launch of Cameras, we are further expanding our solutions in imaging, not only in the Consumer market, but also to address specific applications in the Business segment." The wide range of Cameras and Binoculars were on display at the "Ricoh 360 degree experience", an event showcasing the wide variety of products & solutions from Ricoh, in Imaging, IT and Communication, seamlessly integrating into a total Business Solution for the Customer.

Pentax has a rich history of over 90 years in the area of optical products. Pentax camera business is owned by Ricoh as a subsidiary Pentax Ricoh Imaging Company, Ltd. since 2011. The company name was changed to Ricoh Imaging Company Ltd. on August 1, 2013. Today, Ricoh Imaging Company continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras and lenses as well as Ricoh's product range of stylish and compact digital cameras, known for their wide-ranging rich set of features.

About Ricoh

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2013, Ricoh Group had worldwide sales of 1,924 billion yen. The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives. Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.




CONTACT DETAILS
Deepa Menon, Ricoh India Limited, +91 9717222093

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, RETAIL, TECHNOLOGY

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