Press release from Business Wire India
Source: Olympus Imaging India Pvt. Ltd.
Monday, October 21, 2013 04:50 PM IST (11:20 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Retailers; Technology
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Olympus Offers to Click N Play with Customers
Mumbai, Maharashtra, India, Monday, October 21, 2013 -- (Business Wire India) -- Olympus Imaging India Pvt Ltd. has decided that this festive season, when the music gets too loud, zone out and 'Click N Play'. The offer introduced by Olympus entails that any consumer who purchases a camera gets his hands on a brand new set of Mitashi headphones.
"We have always focused on ensuring that all our customers get more than they bargain for - a deal that will make them realize that Olympus is not just an organization, but a way of life", said Mr. Kenichiro Mori, Managing Director, Olympus Imaging India Pvt. Ltd., continuing, "The world has been talking about how smartphones are eating into the camera market. Yet this offer gives us another opportunity to celebrate how smartphone users are increasing the photography market. This festive season, we celebrate with all of India."
India's imaging industry has seen a slowdown due to the rising smartphone market, yet Olympus plans to reach out to its customers across its product line. Speaking at the introduction of the offer, Mr. Jaswant Vaghela, National Product Head said, "A lot has been said about India being a price-sensitive market yet we feel that the Indian consumer shall always see value in quality, and this festive season, we look to provide them quality images as well as an exceptional auditory experience, rolled into one."
Having entered the Indian market late, Olympus has seen a steady growth in their revenues and market share, thus introducing the Click N Play offer as a celebration of their efforts in India. End consumers can avail free Mitashi wireless headphones worth INR 1,000/- on purchase of Olympus digital or mirrorless camera. Olympus plans to run this offer from 1st of October 2013 to 30th of November 2013. This is Olympus's way of wishing everyone a very happy festive season.
About Olympus Imaging India Pvt. Ltd.
Olympus Imaging India Pvt. Ltd. was established in November 2010 and is a wholly-owned subsidiary of the Olympus Imaging Corp. into the primary business of manufacture and sales of precision machineries and instruments. The headquarters for the India subsidiary are based out of Mumbai. In India, as in all parts of the world, Olympus is guided by its global corporate philosophy of placing utmost importance on its relationships with individuals by adopting 'Social IN - Working with Society to Develop a Better Future', a philosophy which embraces social values as an essential part of the company's business ideology. Further, the tagline "Your Vision, Our Future" embodies the company's determination to realize dreams in a close bond with society while coexisting in harmony.
Olympus Website: www.olympus-imaging.co.in
Olympus Facebook: www.facebook.com/olympuspro
Olympus Twitter: @OlympusproIndia
CONTACT DETAILS
Anand Vaidya, Assistant Account Executive, Blue Lotus Communications, +91 9860807917, anand@bluelotuspr.com
Sandeep Rao, Senior Account Manager, Blue Lotus Communications, +91 9769079275, Sandeep@bluelotuspr.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, RETAIL, TECHNOLOGY
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