BWI: Key Trends of Indian MICE and Luxury Travel Segment to be Revealed at the MILT Congress that Starts in Mumbai Today

Press release from Business Wire India
Source: QnA International
Thursday, July 25, 2013 11:30 AM IST (06:00 AM GMT)
Editors: General: Arts & culture, Consumer interest, Food & drink, Lifestyle, People, Travel & tourism; Business: Advertising, PR & marketing, Business services, Hospitality, Major diversified industrial groups, Media & entertainment, Real estate, Transport engineering, Travel & tourism
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Key Trends of Indian MICE and Luxury Travel Segment to be Revealed at the MILT Congress that Starts in Mumbai Today


Dubai, UAE and Mumbai, Maharashtra, India, Thursday, July 25, 2013 -- (Business Wire India) -- Two days congress slated in Mumbai from July 25th to 26th to bring together leading organizations in India together

MICE industry is one of the fastest growing segments within the tourism industry generating millions in revenues. Industry predictions indicate that the MICE (Meetings, Incentives, Conferences and Exhibitions) sector is poised for vigorous growth especially in the Indian market.

More than 200 leading Indian corporates, travel agencies, wedding planners, film production houses, DMCs, global luxury hotels and tourism boards will converge at the "by-invitation only" high level MICE India & Luxury Travel Congress, 2013 that will reveal the latest trends and strategic insights in the MICE, Business and Luxury travel segment in India.

According to Karthik Ramamurthy, Head AIM (Africa, India, Middle East), IPSOS Business Consulting - 'There are not many places on Earth where an Indian does not travel. There is a new found enthusiasm amongst Indians in the last decade to explore offshore destinations. This enthusiasm at a consumer level along with the emergence of Indian corporate with transnational operations has gradually spilled over to the MICE market where overseas events are becoming more acceptable. But, very key to growing the market is understanding the drivers and catalysts to motivate the Indian mind."

"We at Ipsos Business Consulting estimate the current market at around USD 750 mn growing at 15% annually. Our analysis also indicate that one of the key catalysts to emergence of new destinations has been Bollywood. In the short term we anticipate a negative impact of the weakening economy and the Rupee, but given the large headroom of the Indian market, this can made up by innovative marketing and packaging."

The importance of MICE and its impact on Motivating, Informing, Communicating or Educating the internal as well as external stakeholders has become a very imperative part of the entire corporate business cycle.

Andy Campbell, Chief marketing and branding officer from Reliance Industries, indicates that Only companies who really care about building and embedding a rewarding internal brand culture will appreciate the value of investing time, effort, and resources on their staff. Investing only on the luxury of the most senior leadership will not suffice. It must permeate to grass roots and become an inherent way of working in which welfare and reward are integrated with development and service

Ruchi Aggarwal, Director - Partner Strategy and Marketing from Microsoft India further adds: Indian corporates outlook towards overseas travel as an incentive is changing with challenging times. Return on every dollar is getting increasingly important. Incentivizing is key, however SMART incentivizing is gaining ground."

In today's world of steadily shrinking budgets and increasing financial scrutiny, there is growing awareness of the impact of corporate spending on MICE activities on the bottom line. As stated by Mr. Sujan Roy, Head of Marketing from TATA Motors "In the current business environment, if cutting costs is not keeping you awake at night, you are truly fast asleep." Sujan will be presenting a keynote on the budgeting cut climate with some cutting edge strategies to counter the challenge.

Organised by the Dubai based professional conference organizer, QnA International LLC, the MILT congress 2013 provides attendees an exclusive platform to maximise their opportunity and minimise business cycle time, without the challenges that accompany mainstream, larger scale exhibitions. Buyers and Suppliers of MICE, Business and Luxury Travel will have pre arranged meetings of their choice while gaining strategic insights into the growing Indian MICE and Luxury travel market through a dynamic two day conference agenda

Some of the key partners for the congress include ITL World- International, The Lalit Hotels and Resorts, African Legend Safaris, AIM Group/ Tivoli Hotels and Resorts, AlliedPRA DMC, Atlantis The Palm, Avari Hotels and Resorts- Dubai, Banyan Tree Hotels and Resorts, Connections DMC,Mauritius/ MTPA ( Mauritius Tourism Promotion Authority),Fairmont Hotels and Resorts, IMT Travel Services , Lavasa, Lux Resorts, Tam Tam Tours, MidEast International Tours, Musafir, New Zealand Tourism Board, Radisson Blu Temple Bay Mamallapuram, Renaissance Paris, Arc de Triompe Hotel, Select Seychelles, Singapore Tourism Board, Vega DMC- Portugal/ Sana Hotels and Resorts, Zurich Tourism Board and ECO Rent a Car

For further information please visit http://www.miltcongress.com

About QnA International

QnA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events and trainings. The company also has an expertise in managed conferences and events and key account management. For more information please visit: www.qnainternational.com


CONTACT DETAILS
Nancy Jones, Marketing Manager, MICE India and Luxury Travel Congress, +971 4388 5545, nancy.jones@miltcongress.com

KEYWORDS
ARTS, CONSUMER, FOOD, LIFESTYLE, PEOPLE, TOURISM, MARKETING, BUSINESS SERVICES, HOSPITALITY, GROUPS, MEDIA, REAL ESTATE, TRANSPORT, TRAVEL

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