BWI: Vserv.mobi AppWrapper Extends One Click App Monetization Capabilities to Paid Models

Press release from Business Wire India
Source: Vserv
Thursday, July 12, 2012 03:52 PM IST (10:22 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Telecommunications; Technology
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Vserv.mobi AppWrapper Extends One Click App Monetization Capabilities to Paid Models
Signs up Vodafone, Jump Games and other mobile developers for comprehensive App monetization

Mumbai, Maharashtra, India, Thursday, July 12, 2012 -- (Business Wire India) -- Vserv.mobi, a leading Global Mobile Ad network today announced introduction of powerful new App monetization functionalities to its flagship AppWrapper platform. Since the company's inception, it's unique One Click App Monetization platform called the AppWrapper, has enabled premium advertising based monetization for over 10,000 Apps. In its enhanced version, the AppWrapper platform enables innovative Paid Monetization models in same unique One Click approach. This makes Vserv.mobi the first and only company, to offer comprehensive App monetization in One Click, across both - micro transaction based paid models and premium advertising based monetization.

The new paid monetization capabilities enabled by the AppWrapper include innovative pricing models such as Try & Buy, Pay per Play and Subscriptions - all enabled in One Click, without any coding effort. The announcement blogpost (http://bit.ly/LcsYaC ) mentions that the AppWrapper platform will allow developers to connect into any billing mechanism - be it direct telco billing from mobile operators like Vodafone or App Stores like Nokia and Android Market.

Binay Tiwari, Head of Marketing, Vserv.mobi said "Developers can now have best of both worlds through the AppWrapper and comprehensively monetize their apps to maximize revenues from both free and paid approaches in parallel."

Vserv.mobi is accepting signups at http://vserv.mobi/dev for AppWrapper's new comprehensive approach for App monetisation, and has already signed up with a range of customers, including Vodafone, Nazara, Indiagames, Jump Games, amongst others globally.

Validating the innovative approach, Jonathan Bill, SVP - Vodafone India commented, "AppWrapper is a first-of-its-kind platform that will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation."

Jump Games, a premier mobile gaming company, has used the AppWrapper for powerful advertising based monetization over the past 2 years, and has now signed up for the new version. "We expect to maximize our revenues using AppWrapper's new paid models for our premium catalog which includes games like Ben10, Chhota Bheem and more." said Chaitanya Prabhu, Business Head India, Jump Games.

Virat Khutal, CEO, Twist Mobile, a top gaming company from India which recently crossed 50 million downloads on Nokia Store, commented "The AppWrapper has delivered powerful ad monetization for us globally. This innovative approach will create new paid revenue streams for us allowing us to maximize our app monetisation."

About Vserv.mobi:

Vserv.mobi is a leading Global Mobile Ad Network with strong presence in emerging markets. Vserv's pioneering technology AppWrapper powers One Click App Monetisation for 10000+ Apps. AppWrapper is the World's Simplest App Monetization - it enables premium advertising & innovative pricing models on any app, without coding, in just one click. Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement. www.vserv.mobi.


CONTACT DETAILS
Binay Tiwari, Vserv, +91 8976542695, binay@vserv.mobi

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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