BWI: MediaMedic Communications and Webicina Announce their Tie-Up to Provide Value-Added Web Solutions to the Pharmaceutical and Healthcare Industry in India

Press release from Business Wire India
Source: Webicina
Thursday, July 12, 2012 02:37 PM IST (09:07 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Healthcare, biotechnology & pharmaceutical, Information technology, Major diversified industrial groups; Technology; Healthcare
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MediaMedic Communications and Webicina Announce their Tie-Up to Provide Value-Added Web Solutions to the Pharmaceutical and Healthcare Industry in India


Mumbai, Maharashtra, India, Thursday, July 12, 2012 -- (Business Wire India) -- Webicina - based out of Europe - the world's first service that provides curated medical social media resources, announced its tie-up with MediaMedic Communications - a healthbrands communications agency in Mumbai that is amongst the first to provide interactive digital solutions & social media services to the pharmaceutical industry. With this collaboration with Webicina, that offers selected medical social media resources in over 80 medical topics in over 17 languages, MediaMedic further strengthens its offering to the industry.

Speaking on this occasion, Dr. Bertalan Mesko, co-founder of Webicina.com said, "As India is a key market for us, we are very much looking forward to developing this collaboration with MediaMedic and extend our services in India by providing social media channels, platforms and digital applications through which pharma companies can reach their target audiences more easily and comfortably; as well as create useful destinations for them online."

Priti Mohile, Managing Director, MediaMedic Communications said, "We are very happy to associate with Webicina as there is a dire need for such a service in India. On one hand while the information is changing at a rapid pace in each medical speciality and Doctors want to keep a track of it, they do not get the time that is needed. Webicina offers a one-stop solution for Doctors across specialities to get updated information - whether it is for journals, medical blogs, news, videos & other Web 2.0 tools."

Recent reports & surveys have indicated that Indian Doctors are more likely to use social media & technology than even their European counterparts. So with online medical communities building up, and professional networking on a high amongst Indian Doctors, there will be significant changes in this landscape.

Dinesh Chindarkar, Vice President - Operations, MediaMedic Communications said, "With Indian Pharma taking information-sharing approach with Doctors, and converging towards patient-centric solutions; it is looking for innovative solutions to reach both Doctors & Patients. We now bring this a unique scientific platform for knowledge sharing to India."

With a predominantly young population in India, it is no wonder that the younger medical professionals are adapting to technology & emerging media faster for networking and to keep themselves updated. In the years ahead; sources of information and channels of communication will totally change the way medical fraternity operates seeking & sharing information in India.

About Webicina

Webicina.com is the world's first and only service that provides curated medical social media resources in over 80 medical topics in over 17 languages. Its mission is to let empowered patients and medical professionals access the most relevant social media content in their own languages on a customizable, easy-to-use platform.

Webicina designs social media services and consulting for pharmaceutical and medical technology companies, among others. Further information on the company can be found at http://www.webicina.com

About MediaMedic Communications

MediaMedic Communications is a Health Brands Communications agency, servicing the healthcare, pharmaceutical and health foods segment. Mediamedic Communications has a cutting edge expertise in emerging medias & technology solutions and offers medical content, creative services and public relations support. Further information on the company can be found at www.mediamedichealth.com



CONTACT DETAILS
Dinesh Chindarkar,Vice-President - Operations, MediaMedic Communications, +91 9820600312, mediamedic09@gmail.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, HEALTHCARE, IT, GROUPS, TECHNOLOGY, HEALTHCARE

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