Press release from Business Wire India
Source: Max New York Life Insurance
Wednesday, December 21, 2011 11:42 AM IST (06:12 AM GMT)
Editors: General: Consumer interest; Business: Banking & financial services, Business services, Financial Analyst, Media & entertainment; Technology
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Max New York Life Recognizes 1022 Children with Igenius Scholarships
Cash prizes worth Rs 1 crore announced
New Delhi, Delhi, India, Wednesday, December 21, 2011 -- (Business Wire India) -- They are 1022 children in all and they have two things in common - one, Max New York Life Insurance, India's leading life insurance company, has recognized them for their excellence; two, all of them have come out on top in both academics and extra-curricular activities.
Max New York Life Insurance on Tuesday awarded 1,022 students with the 2nd igenius Scholarships 2011, unique parent-child engagement initiative that recognises excellence among school goers and promotes their all-round development.
In the senior category - Aastha Agarwal from Nasik and in the junior category- Vaania Kapoor from Bangalore have been awarded scholarships of Rs.10 lakhs each.
Acknowledging the overwhelming response this year too -- igenius was flagged off in 2010 -- Mr. Rajesh Sud, CEO and Managing Director of Max New York Life Insurance said, "We are pleased to reiterate our pledge to sustain overall child development and a secure future for them. The 2nd igenius scholarship 2011 is our commitment in continuation to recognise all round excellence among children. The response has been overwhelming and we are thrilled that in a short span of time igenius has emerged an established national platform which is a place where every child gets an opportunity to unleash the hidden genius within."
"The success and the growing popularity of the igenius Scholarship programme in the last 2 years is a testimony of our belief that young parents are increasing looking to promote multi-dimensional development beyond academics for their children. This year we are also introducing a new award category called the Talent Encouragement Award to recognize and reward extraordinary fighting spirit against all odds" he further added
Over 4.6 lakh children from over 700 cities enrolled in the igenius scholarship programme. Participants in 2 categories, Juniors (Classes 3-5) and Seniors (Classes 6-8), were evaluated through a 4-stage process spread over 9 months. In addition to their performance in tests that evaluated their all round skills, the 3rd stage of the scholarship programme entailed a live interaction with a jury through video conference. 22 shortlisted candidates from this stage underwent the final evaluation at Epicenter in Gurgaon in front of a live audience from which 2 children walked away with the top honours of scholarships worth Rs 10 Lacs each. The rest of the 20 participants received scholarships worth Rs 1 Lac each. The eminent juries who have evaluated these participants at various stages comprised of Derek O'Brien, Niel O'Brien, Ruskin Bond and the Indian cricketer duo, Ashish Nehra, Murali Karthik and Mithun Manhas.
Igenius, is a comprehensive Parent - Child nurture programme. The igenius programme supports talent development of children by identifying and rewarding those who display all-round skills. The program also supports parents in their quest to provide enabling environment for multifaceted growth of their children.
The igenius Scholarship program which is a part of the igenius program, is India's first multifaceted scholarship programme that recognizes and rewards children with all round talent in the areas of sports, knowledge, education etc. The scholarship program involves a robust multiple level evaluation process that has been conceptualized in association with Derek O'Brien & Associates. The scholarship has been divided into two categories - Junior (3rd to 5th standards) and Senior (6th to 8th standards) and children can win more than 1,000 prizes.
In addition to the scholarship program Max New York life has also undertaken several other initiatives like the igenius Discover Talent, India's Greatest Talents and Book Reading Session with Ruskin Bond have helped us reach out to children across the country since the launch of igenius. The company's offline initiatives are complemented by a huge parent community of over 1 lac igenius members on Facebook who engage on an ongoing basis on various parenting discussions.
The Winners are
About Max New York Life Insurance Co .Ltd ( www.maxnewyorklife.com)
Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide multi-channel distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is selling life insurance for it core value of Long-term savings and protection.
To view the photograph, please click on the link given below:
From Left to right (front row) winners - Vaania Kapoor and Aastha Agarwal. Back Row - Rajesh Sud, Murali Karthik, Mithun Manhas, Anisha Motwani and Ashish Nehra
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winners.pdf
CONTACT DETAILS
Arpan Basu, Max New York Life Insurance, +91 9818083556, arpan.basu@maxnewyorklife.com
Megha Somani, IPAN Hill & Knowlton, +91 9650179898, msomani@ipanhillandknowlton.com
KEYWORDS
CONSUMER, BANKING, BUSINESS SERVICES, Financial Analyst, MEDIA, TECHNOLOGY
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