BWI: Symbiosis goes Mobile and Video Savvy for SNAP 2011

Press release from Business Wire India
Source: Symbiosis International University
Thursday, November 10, 2011 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Education & training, Healthcare, biotechnology & pharmaceutical, Information technology, Media & entertainment, Telecommunications; Technology
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Symbiosis goes Mobile and Video Savvy for SNAP 2011


Pune, Maharashtra, India, Thursday, November 10, 2011 -- (Business Wire India) -- Education giant Symbiosis has gone mobile to ensure reach to students preparing for the exam. Known for taking up its student savvy marketing initiatives, Symbiosis has launched m.snaptest.org that gives aspirants the exclusive ability to surf for SNAP 2011 related content via mobile. Apart from this it has also launched the video initiative that explains the registration process to aspirants in Hindi and English.

A SNAP spokesperson of the University said that "We have always wanted to be close to our students and enable them to be as comfortable to register for the test. Going mobile and adding a video assist was only obvious". He also went on to say that "Mobile as a tool has really increased dependence amongst the youth. Almost half of the online traffic generated today is via mobiles".

The new mobile website is something that focuses on the basics of the SNAP test. It features details relating to the institutes and the important dates for registration to the test. It also allows people to connect with the site to register for the test. The videos that can be seen on the student outreach initiative www.symbiosisdirectors.com that is in its second year. The videos explain the application process in Hindi as well as English. "SNAP is something that sees aspirants come from all over the globe. To make it even more simple and understandable to all we shared the instructions in Hindi this time too" says a spokesperson.

Those interested in finding out more about SNAP and registering their application can access www.snaptest.org They have also posted videos of seminars and sessions that have occurred at SIU on video sharing website -Youtube. The channel can be reached on www.youtube.com/user/SymbiosisSNAP. To gain from inputs regarding the test and university, you can also access SNAP on their twitter handle which is: SNAPSIU.



CONTACT DETAILS
Mr. Lalit Kathpalia, Symbiosis International University, +91 (20) 2567 5601/ 02, director@sicsr.ac.in

KEYWORDS
CONSUMER, PEOPLE, MARKETING, EDUCATION, HEALTHCARE, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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