BWI: Kissan Enters the Limca Book of Records for the World's Largest Jammy Art creation in India

Press release from Business Wire India
Source: Kissan
Tuesday, November 15, 2011 11:04 AM IST (05:34 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle, People; Business: Advertising, PR & marketing, Commodities & materials, Household & personal care products & services, Major diversified industrial groups, Media & entertainment; Healthcare
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Kissan Enters the Limca Book of Records for the World's Largest Jammy Art creation in India


Mumbai, Maharashtra, India, Tuesday, November 15, 2011 -- (Business Wire India) -- Kissan India's favourite household brand for jams, squashes and tomato ketchups, from the house of Hindustan Unilever Limited, today created a fresh record which gains the brand an entry into Limca Book of Records. Kissan set a record by creating 'World's Largest Jammy Art', prepared by 50 enthusiastic children over 2 hours, measuring 120 feet x 4 feet, created with jam and bread, at the NSE Ground in Goregaon, Mumbai.

"Kissan has been a heritage brand in providing happiness to millions of families. Jammy Art is an innovative attempt to let kid's imagination run wild with foods. Children are creative and they showcase their creativity in many forms like painting, clay modeling, origami etc. In an attempt to bring forth their creativity using an interesting mix of food and jams, Kissan Jammy art was created. This is a huge milestone for the brand as we enter the Limca Book of Records with the creation of the Largest Jammy Art" said Mr. Harpreet Singh - Tibb, General Manager Packaged Foods, Hindustan Unilever Limited.

The event which was held on the occasion of Children's Day and children across Mumbai came together and celebrated 'their' day. The brand kept its promise of a fun-filled Children's Day - they enjoyed yummy food, tattoo stalls, art workshops, online gaming section which made their day a memory to cherish for a lifetime.

This Kissan jammy art carnival was held as a culmination of an online activity in which children created food art using the Paint application on the website. There were 4 themes put up on Jammyart.com with each theme being active for a period of 15 days. On Jammyart.com children could create and submit their drawings which would get voted by friends and family. At the end of the activity, 50 winners were short-listed for the final event. These proud winners from across the country were flown to Mumbai along with their parents to attend the Kissan Carnival and create history by making India's largest Jammy art.

It was truly a Children's' Day out!

About Kissan:

Kissan with its 74 years of existence in India has been a forerunner in the processed food category with a legacy in developed jams, squashes and tomato ketchups. The brand essence is grounded in offering good food with 100% real fruits and vegetables. The Kissan brand is trustworthy , pure and versatile. The brand has enetered 2 new categories this year with kissan fruit and soya juices and kissan creamy spreads.

To view the photographs kindly click on the links below:
Kissan creates World's Largest Jammy Art on 14th November 2011, Dr. K Pradeep Kumar, President & Editor in Chief, Elite World Record handing over the certificate to brand Kissan,HUL
Children creating World's Largest Jammy Art with Kissan, HUL

For picture(s)/data to illustrate this release click below:

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Kissan(1).JPG
http://www.BusinessWireIndia.com/attachments/Kissan 2.JPG
Kissan 2.JPG


CONTACT DETAILS
Sabina Lama, IpanhillandKnowlton, 9819592389, slamba@ipanhillandknowlton.com
Dimpi Shah, IpanhillandKnowlton, 9819804818, dshah@ipanhillandknowlton.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, LIFESTYLE, PEOPLE, MARKETING, COMMODITIES, HOUSEHOLD, GROUPS, MEDIA, HEALTHCARE

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