BWI: Bagrrys India launches Bran Added Cornflakes in five variants

Press release from Business Wire India
Source: Bagrrys India Limited
Monday, November 14, 2011 05:35 PM IST (12:05 PM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Commodities & materials, Household & personal care products & services, Retailers; Healthcare
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Bagrrys India launches Bran Added Cornflakes in five variants
Showcases its complete range of products at the 31st India International Trade Fair 2011

New Delhi, Delhi, India, Monday, November 14, 2011 -- (Business Wire India) -- Bagrrys India Limited, a leading breakfast cereals brand in India that promotes and produces high fibre health foods such as oats, mueslis, oat bran and wheat bran announced the launch of its new product Bagrry's Bran Added Cornflakes at a press conference held today at the 31st India International Trade Fair 2011. This innovative product will be available in five variants, namely; Organic Honey, Organic Honey & Almond, Choco Almond, Mixed Fruit and Strawberry.

Bagrry's Bran Added Cornflakes is a healthy breakfast option high in fibre content and nutrition targeted at individuals across age groups, especially beneficial for people who are looking for high fibre diet to manage weight control. Generally, we perceive cornflakes as a "healthy" breakfast option but in actuality the fact is that while making most cornflakes, the natural bran is lost, thereby making cornflakes very high in starch, high Glycemic Index (GI) and low in fibre. This high GI is not good for health as it raises the blood sugar levels quickly leading to weight gain, cravings and low energy. Bagrry's Bran Added Cornflakes is a simple solution to these problems.

Announcing the launch of their Bran Added Cornflakes, Mr. Shyam Bagri, Chairman and Managing Director, Bagrrys India said, "Bagrrys India always strives to provide its consumers with the best and most innovative solutions for their health and nutritional needs. Our continuous endeavor is to offer high quality, wholesome health food products and we aspire to be dedicated to the well-being of the society. Our new innovation, Bran Added Cornflakes, adds back the fiber that is lost during manufacturing of normal cornflakes, thus ensuring nutritional balance and lowering the glycemic index of this product."
The digestive system is the gateway to the rest of the body. A healthy diet which is high in dietary fiber, especially wheat bran, helps maintain a healthy digestive system. A high intake of dietary fiber may help in weight management as well.

Bagrry's Bran Added Cornflakes is a perfect breakfast cereal to start your day. Some of it's qualities being,
. Low fat
. High in dietary fiber
. Zero cholesterol
. Zero trans fats
. Made with organic honey
. Natural antioxidants added
. Bran helps in weight control
. Baked, not fried
. Anytime of the day snack

Availability:

Across India, in all major cities & towns, most modern format stores, popular departmental stores

Price:

Bagrry's Bran Added Cornflakes -
Organic Honey - 325g box, Rs. 120
Organic Honey & Almond; Choco Almond; Strawberry; Mixed Fruit - 325g box, Rs. 145

About Bagrrys India Limited: Bagrry's is one of the leading brands of premium high-fiber breakfast cereals which are wholesome and nutritious. Since its commencement, Bagrrys India has launched a wide range of products such as Oats, Mueslis, Brans and Bran Added Cornflakes. Bagrrys India aims to more than double its turnover in the next two years. The company is on the verge on introducing a range of some very innovative, healthy products. Bagrry's today boasts of its pan India presence. Through its extensive distribution network, Bagrry's products are available in more than 150 cities and towns across India and neighboring countries like Nepal and Bhutan.

For more information, please log on to http://www.bagrrys.com



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KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, COMMODITIES, HOUSEHOLD, RETAIL, HEALTHCARE

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