Press release from Business Wire India
Source: Reebok
Wednesday, February 02, 2011 04:46 PM IST (11:16 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports; Technology
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Reebok Makes Dhoni & Team Battle Ready to Outperform in the ICC WC 2011
Reebok powers up top Indian cricketers with World Class Technology
New Delhi, Delhi, India, Wednesday, February 02, 2011 -- (Business Wire India) -- Reebok, the leading sportswear brand in association with International Cricket Council- ICC energized the Indian Cricket Stars for the much awaited World Cup 2011 by presenting them the futuristic Reebok ZigTech Bats, Customized Cricket Footwear and Zigtech Trainers. Mr. Subhinder Singh Prem, MD Reebok India with Indian Cricket team captain MS Dhoni, along with his team heroes Gautam Gambhir, Harbhajan Singh, Yuvraj Singh, Yusuf Pathan & Piyush Chawla were present at this exhilarating event.
To amplify performance, Reebok launches a revolutionary style of bats having the Zigtech technology and design embedded in the bat. This reduces the weight of the bat, making it light weight and easy to handle. The new Zigtech bats also have thicker edges, extra rubber, and extra curved blade with a flattened back and a swelling at the sweet spot. Compared to a conventional bat, the all new Reebok Zigtech bat is sure to power up athletes on the field who will shower boundaries with panache.
Along with this, Reebok has outfitted all the cricketers with the all new "Zig-Sonic" equipped with the ZigTech technology which reduces wear and tear in key leg muscles by up to 20% allowing the athletes to train harder and longer. The New Zig Sonic which is high on style and technology has been introduced as the official trainer for ICC World Cup 2011. This official trainer will also be made available in Reebok stores and www.shop4reebok.com for fans to buy as they cheer for India.
The all new range of cricket shoes for "on- field" use has been designed and engineered after in-depth research of the varied playing patterns and foot movements. For the first time, a global product has been developed and customized keeping in mind an Indian athlete's requirements. During the development phase, the top players Like MS Dhoni, Yuvraj Singh and Harbhajan consistently gave their feedback which was incorporated in the final product. Arguably the best cricket shoe available, this shoe is powered by the DMX technology in the bottom and Play Dry technology in the upper. These features combined with the futuristic materials used create the perfect fit for cricket athletes.
Speaking on the occasion, Reebok India Managing Director Mr. Subhinder Singh Prem said: "2011 is a special year with the ICC Cricket World Cup being held in India. Our passion for cricket is exemplified through our partnership with ICC and our rock solid relationships with our top cricketers .Our extensive R & D has ensured that we provide our athletes with the most futuristic arsenal of equipment and the best technologies to REENERGISE & REECHARGE them before the World Cup. This world cup will witness the launch of some of the most revolutionary products ever designed like the Zigtech bats and Zig trainers which will change the game for ever. We look forward to our athletes bringing home the World Cup as they outperform on the field with Zig".
Added Sajid Shamim, Director Sales and Marketing, Reebok," Reebok is rooted in the ideology of sport and we have supported the game of cricket since the inception of Reebok in India. Reebok continues to power up top athletes and emerging talent throughout the world and equip them with the best to help them outperform both on and off the field. Our line of products for the World Cup - Zigtech bats, Zigtech Training Footwear, Customized Cricket footwear is innovative and performance driven. We are also fuelling the passion in our fans through exclusive fan gear and merchandize. The coming days will see the launch of an all new Zigtech TVC featuring MS Dhoni and Yuvraj Singh as part of Reebok's World Cup Marketing Campaign "
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence and is the market leader with 1000 exclusive stores. The company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok supports its fun with fitness philosophy through their global tie-up with Cirque De Soleil for Jukari - Fit to Fly fitness program. Reebok has an 8 year long partnership with ICC and is the official outfitter for 4 IPL teams. Reebok also supports athletes in tennis and is the official outfitter for top 3 soccer clubs and for Force India-India's F1 team. Reebok Juniors, Reebok Classics and Reebok women - exclusive concept stores are new ventures of Reebok in India. Reebok's brand values are authentic, individualistic, courageous, empowering, innovative and real.
To view the photographs, please click on the links given below:
Subhinder Singh Prem MD Reebok India with cricket stars
Indian Cricket Team at the Reebok Good Luck event in New Delhi
For picture(s)/data to illustrate this release click below:
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CONTACT DETAILS
Sukriti Kalra, IPAN Hill & Knowlton, +91 9910393262, skalra@ipanhillandknowlton.com
Amandeep Arora, IPAN Hill & Knowlton, +91 9650166088, amandeep.arora@ipanhillandknowlton.com
KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA, TECHNOLOGY
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