BWI: Welcome 2011 in High-Definition with Bausch+ Lomb’s New Year Promotion

Press release from Business Wire India
Source: Bausch+ Lomb
Friday, January 07, 2011 05:44 PM IST (12:14 PM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Healthcare, biotechnology & pharmaceutical; Healthcare
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Welcome 2011 in High-Definition with Bausch+ Lomb's New Year Promotion
Participate and Win India's only High-Definition Contact Lenses by Bausch+Lomb

New Delhi, Delhi, India, Friday, January 07, 2011 -- (Business Wire India) -- This New Year, Bausch+Lomb gives you the opportunity to win India's only High-definition contact lenses, so that you can welcome 2011 in perfect style. So pull out the best dress from your wardrobe, get into your smartest shoes say goodbye to your spectacles and get stylish. Just SMS 'LENS' to 56161 - winners can walk-in to the nearest Bausch+Lomb outlet to avail a free pair of High Definition contact lenses. The promotion will be active in New Delhi, Mumbai, Bangalore and Chennai between 29th December 2010 and 15th January 2011.

Speaking about this initiative, Mr. Harish Natarajan, MD, Bausch+Lomb India, said "Bausch+Lomb is proud to launch India's first High-definition lens and what better occasion than New Year's to share this achievement with our consumers. As a brand we have always closely related to youth and understand the importance that occasion such as New Year's hold for them. Spectacles are the foremost deterrent in achieving that 'hip' party look that all youngsters vie for. So, we are delighted to offer spectacle wearers a chance to look their best."

3 easy steps to avail 'High Definition New Year' promotion offer by B+L

Step 1: SMS "LENS" to 56161 if you are between 18 - 35 yrs

Step 2: Walk-in to your nearest Bausch+Lomb outlet if you are selected as a winner

Step 3: Walk away with free HD contact lenses

About Bausch+Lomb:

Bausch+Lomb is the global eye health company, dedicated to help people see, look & feel better through innovative technology. Bausch+Lomb products are available in more than 100 countries around the world. Its core business includes soft and rigid gas permeable contact lenses and lens care products, ophthalmic surgical and pharmaceutical products. Bausch+Lomb Softens® daily disposable lenses are the first and only daily disposables with High DefinitionT Optics, - which facilitate exceptional vision all day, and especially in low light.

To view the picture, please click on the link mentioned below:

HD Leaflet 21x12.26_ctc

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HD Leaflet 21x12.26_ctc.jpg


CONTACT DETAILS
Garima Sharma, Perfect Relations, +91 9899175275, gsharma@perfectrelations.com
Shweta Sawhney, Perfect Relations, +91 9953880267, ssawhney@perfectrelations.com

KEYWORDS
CONSUMER, LIFESTYLE, HEALTHCARE, HEALTHCARE

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