BWI: Tata Sky Launches Make My Pack

Press release from Business Wire India
Source: Tata Sky
Tuesday, January 11, 2011 02:30 PM IST (09:00 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Tata Sky Launches Make My Pack
Apna Channel Chuno Aur Apna Package Banao

Mumbai, Maharashtra, India, Tuesday, January 11, 2011 -- (Business Wire India) -- Riding high on the success of its genre based packaging model 'TruChoice', Tata Sky has taken it one step further with the launch of its unique 'Make My Pack' service.

Tata Sky's 'Make My Pack', the new customer friendly service, gives subscribers the power to choose channels on an individual basis and create their own monthly package on a true a la carte basis.

TruChoice clubbed channels of the same genre together in ONE pack and offered subscribers great convenience, 'Make My Pack' service further simplifies channel selection and enables subscribers to either create their own pack with only individual channels or do a mix-n-match of the existing TruChoice packs with standalone channels.

Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, "Today's launch reiterates Tata Sky's superior technological edge that allows us to offer our subscribers an uncomplicated packaging concept. We are thrilled about the consumer response to TruChoice and our attempt is to provide better value and greater consumer satisfaction with Make My Pack, a true ala carte service."

"Through the years, we have successfully endeavored to deliver the best value proposition to our subscribers and have been on the forefront of introducing many industry first's with the launch of a host of customer-centric products and services. Now with Make My Pack, every Tata Sky subscriber can choose what they want and pay only for what they watch." added Mr. Mehra.

Tata Sky's Make My Pack service would be made available to all subscribers from January 10th, 2011.

About Tata Sky Ltd.

Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers a most comprehensive channel line-up ranging from movies, news, entertainment, sports channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visit www.tatasky.com.

Website Link - http://www.tatasky.com/channel-packages-mypack.html

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TATA Sky Vikram
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KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, MEDIA

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