BWI: Reliance Brands Joins Hands with Quiksilver Inc. for South Asia Region

Press release from Business Wire India
Source: Reliance Brands Limited
Tuesday, January 11, 2011 03:20 PM IST (09:50 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People, Sports; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Major diversified industrial groups, Retailers, Sports
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Reliance Brands Joins Hands with Quiksilver Inc. for South Asia Region
To launch core brands 'Quiksilver' and 'Roxy' in India

Mumbai, Maharashtra, India, Tuesday, January 11, 2011 -- (Business Wire India) -- Reliance Brands Limited, a part of Reliance Industries today announced an exclusive long-term license agreement with Quiksilver Holding S.à.r.l. a fully owned subsidiary of Quiksilver Inc., the world's leading outdoor sports lifestyle company to launch it's core brands 'Quiksilver' and 'Roxy'.

This association opens the doors for the much-acclaimed products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh. The first monobrand store is planned to be launched later this year with an offering to include apparel, accessories and footwear.

Targeting 'young boys and girls' between 16-25 years, Quiksilver and Roxy will offer products that capture their aspiration and sense of individuality. Synonymous with the boardriding culture of surfing, skateboarding and snowboarding, these brands essentially tap into the young person's frame of mind - creative, confident, progressive and restless for adventure

"Quiksilver awakens the spirit of surfing that lives in everyone. It's a spirit that everyone can identify with and wants to be a part of."

Originating over 40 years ago with the launch of a line of boardshorts, Quiksilver's essence of creativity, adventure, freedom and being progressive continues to dominate the spirit of the brand. Having expanded from boardshorts to offer shirts, t-shirts, pants, jackets, footwear, hats, backpacks, eyewear and other accessories for young men, Quiksilver is committed to ensuring its products blend functionality, innovation and durability.

Its logo of a wave breaking over a snowcapped mountain captures what the brand is about and today is recognized as a celebrated name among youth across the globe.

"Roxy is all about heart. When you follow your heart, you inspire the others to do the same"

Launched in 1990, Roxy is an outdoor fashion brand for the girl who is fun and alive, daring and confident, naturally beautiful and appreciates innovation and simplicity. Catering to an active lifestyle, Roxy offers sportswear, swimwear, outerwear, footwear, bags, eyewear and other accessories. Roxy presents fashionable comfort to the spontaneous and free-spirited young girl for all aspects of her life.

Its logo combines offsetting Quiksilver's mountain-wave logo to look like a heart and is all about heart.

Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. said "Board riding, one of the most sought after adventure sports, is increasingly perceived as a state of 'new cool' by the youth globally. Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association which promises to pioneer a global youth trend across the region."

About Quiksilver

Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver's brands is based on outdoor action sports. The company's Quiksilver, Roxy, DC, Lib Tech and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding

The company's products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.

About Reliance Brands Limited

Reliance Brands Limited is part of the Reliance Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business.

About Reliance Industries Limited

Reliance industries Limited (RIL) is India's largest private sector company on all major financial parameters with a turnover of Rs.2,00,400 crore( US$ 44.6 billion), cash profit of Rs. 27,933 crore(US$ 6.2 billion), net profit of Rs. 16,236(US$ 3.6 billion) and net worth of Rs. 1,37,171 crore (US$ 30.6 billion) as of March 31, 2010.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 100th amongst the 'World's Top 200' companies in terms of profits. RIL ranks 68th in the Financial Times FT Global 500 list of the world's largest companies. RIL is rated as the 15th 'Most Innovative Company' in the world in a survey conducted by the financial publication - Business Week in collaboration with the Boston Consulting Group.



CONTACT DETAILS
Urvi Thakkar, Reliance Brands Limited, + 91 9967658870, urvi.thakkar@ril.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, CLOTHING, GROUPS, RETAIL

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