BWI: gordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011

Press release from Business Wire India
Source: gordonMax & Co. Pvt. Ltd.
Wednesday, January 19, 2011 06:05 PM IST (12:35 PM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Retailers
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gordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011


New Delhi, Delhi, India, Wednesday, January 19, 2011 -- (Business Wire India) -- gordonMax & Co. Pvt. Ltd., creators of the world's finest diamond simulants, will be aggressively expanding their franchise and company-owned operations across India this year.

The company, which was founded in Singapore in 2001, now has outlets across the Asia Pacific region, in Singapore, Malaysia, Hong Kong, Indonesia, Philippines and India. Since their launch, gordonMax diamonds have gone on to become a massive success with cosmopolitan women across SE Asia's metropolitan areas.

The company currently has two retail outlets in the NCR, headed by their India master franchise. Traditionally, gordonMax has limited their franchise ownership to one entity per country, but as of August 2010, they have decided to open the Indian market up to sub-franchise arrangements, a first since the company began operations nearly a decade ago.

gordonMax is currently in the process of expanding their operations across India in 2011, and by the end of the year, they expect to have opened an additional two company-owned stores in India, as well as around 10 sub-franchises across India's Tier I cities, taking advantage of the burgeoning demand for high-quality, reasonably-priced fashion jewellry in India's major cities.

About gordonMax simulants
gordonMax diamonds are created in a laboratory and then hand cut and hand polished to perfection, giving them all the lustre, fire and brilliance one would find with a natural mined diamond, at about a tenth of the cost. Like natural mined diamonds, gordonMax simulants come with a lifetime warranty. Moreover, one of the company's primary USPs--and undoubtedly a key to their success in East Asia--is their special buyback policy for those who like to upgrade their collections regularly: simulants can be sold back at 70% of their original price from any gordonMax supplier in the same country.

gordonMax: Inspired by Nature, Perfected by Man


CONTACT DETAILS
Karan Arora, VERTIGO NETWORKS INCORPORATED, +91 9810504231

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, RETAIL

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