BWI: Forevermark, the Diamond Brand from the De Beers Group of Companies, Announces India Launch

Press release from Business Wire India
Source: Forevermark
Friday, January 21, 2011 08:28 PM IST (02:58 PM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Retailers; Technology
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Forevermark, the Diamond Brand from the De Beers Group of Companies, Announces India Launch


Bangalore, Karnataka, India, Friday, January 21, 2011 -- (Business Wire India) -- Forevermark, the diamond brand from the De Beers Group of companies is today pleased to announce it's entry into the Indian market. Starting with a launch in the garden city of Bengaluru, over the next few months, Forevermark will be partnering with leading jewellers across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata introducing Forevermark diamonds to the discerning Indian consumer.

Stephen Lussier, CEO Forevermark states, "In the two years since launch, Forevermark has expanded into 350 doors and achieved more than $200 million retail sales. Given this overwhelming response to our launch in China, Hong Kong and Japan, we are delighted to launch in India, a market that is of significant importance to us. Forevermark is a diamond brand that will offer today's Indian diamond purchasers, quality, integrity and inspiration. We're glad to be able to introduce what we believe will become the ultimate diamond brand, to the Indian market."

Forevermark diamonds are the world's most carefully selected diamonds.

Each Forevermark diamond bears a unique inscription at its heart. This inscription is a promise that the diamond has been carefully selected to meet Forevermark's standards of quality and integrity.

Invisible to the naked eye, the inscription can be seen using a special Forevermark Viewer (only found in Authorised Forevermark Jewellers). It is also recorded on the personalised Forevermark identification card accompanying each and every Forevermark diamond.

Less than one percent of the world's diamonds are eligible to become a Forevermark diamond. Each offers a promise over and above the traditional 4C's - a promise that not only gives assurances of quality, but also assurances of integrity - every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Only a select group of Master Diamantaires are eligible to cut and polish Forevermark diamonds. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail.

Forevermark had begun the process of establishing awareness and credibility of the brand in India as early as 2009 through selected private events with key opinion leaders. Through our new partnership with Authorised Forevermark Jewellers, we are looking forward to introducing the brand to a wider consumer audience.

In Bengaluru, Forevermark will be available with Abaran, C. Krishniah Chetty & Sons and Joyalluka's.

Notes to Editors:

About Forevermark - The Brand

Forevermark is a diamond brand from the De Beers group of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.

About Forevermark - The Company

Forevermark is a separately managed division within the De Beers group of companies. The division's main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

About Forevermark - The Inscription

Less than one percent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About The Forevermark Diamond Grading Report

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities (Cut, Colour, Clarity and Caratage) that make each and every Forevermark diamond one of a kind. The Forevermark Diamond Grading Report also features the unique identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine

To view the photograph please click on the link given below:
Stephen Lussier, CEO Forevermark
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic_1(388).JPG
Pic_1(388).JPG


CONTACT DETAILS
Pallavi Swaraj, ActiMedia, +91 9833350585, pallavi@actimediaindia.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, RETAIL, TECHNOLOGY

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