BWI: SIFY Introduces Microsoft based Applications to Enrich Online User Experience

Press release from Business Wire India
Source: Sify Technologies Limited
Friday, December 17, 2010 10:49 AM IST (05:19 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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SIFY Introduces Microsoft based Applications to Enrich Online User Experience
Rise in comScore rankings highlights the growing popularity of Sify Sports

Chennai, Tamil Nadu, India, Friday, December 17, 2010 -- (Business Wire India) -- Sify Technologies Limited (NASDAQ NM: SIFY), a leader in Enterprise and Consumer Internet Services in India with global delivery capabilities announced a number of interactive user applications to enrich user experience in partnership with Microsoft India.

. The first, an Interactive Cricket Scorecard on Sify sports powered by Microsoft Silverlight platform.
. The next, an Interactive photo gallery on Sify movies enabled on the latest HTML5 standards.
. And lastly, the IE 9 Jumplists on Windows 7 for all properties of Sify.com enabling one-click access and ease of navigation for users.

Commenting on the partnership, Natesh Mani, President - Consumer Business, Sify Technologies Ltd, said, "With Sify.com, we strive to offer our consumers the latest and relevant content powered by the best-of-breed technology. The latest comScore (September 2010) ratings reflect the growing popularity of Sify Sports (http://Sify.com/sports/). This is well timed as we gear up for the exciting sports season ahead. With Microsoft Silverlight technology, we have made our popular cricket scorecard a lot stickier. We are also one of the first companies to adopt HTML5 standards to create an Interactive photo gallery. With the above enhancements, consumers will now be treated to a rich experience and brand partners will derive greater value."

"What is unique about Internet Explorer 9 is that it puts the web first, allowing the sites to shine. With IE9, sites can unlock the next class of web experience with a new wave of graphically rich, immersive and personalized environment and get closer to their customers," said Moorthy Uppaluri, General Manager, Developer Partner Evangelism, Microsoft India. "I would like to congratulate Sify for creating these unique assets on the web using Microsoft technologies and I am sure these applications will be incredibly popular among all age groups."

Interactive Cricket Scorecard in Sify Sports powered by Microsoft Silverlight Platform

The Interactive Cricket Scorecard powered by Microsoft Silverlight takes the current version of the cricket scorecard to the next level. The users will not only have real time updates to the match scorecard but can also catch up with upcoming matches, latest cricket news and photos, all in one go. For a first hand experience, please visit http://www.sify.com/livescores.html

According to the latest *comScore ratings (September 2010) researched across the Indian sports audience, Sify Sports now ranks amongst the top sites in terms of total unique visitors. Largely due to its rich interface, it now has visitors spending more time on the site than earlier. Sify Sports also continues to score high in Average pages per visitor.

Interactive Photo Gallery on Sify Movies enabled on latest HTML5 standards

Sify is among the first Indian portal to launch a photo gallery on the HTML5 standards. These standards transform a regular photo gallery into a vivid experience directly on the browser without the need to install any additional browser plugin. The photo gallery can now be experienced through Microsoft's IE9 browser and other modern browsers that support HTML 5 standards. To experience the change, please visit http://Sify.com/movies/imagegallery

Jumplists for Sify.com and Samachar.com for Windows 7 Users

Windows 7 users can now enjoy the benefit of pinning all properties of Sify.com onto their taskbar and browse seamlessly via Jumplists. This would facilitate consumers to quickly access their favorite Sify properties like news, sports, movies, finance and Samachar pages with just a single click.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.

About Sify Technologies

Sify is among the largest Managed Enterprise and Consumer Internet Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching more than 600 cities and towns in India.

A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. Sify is a recognized ISO 9001:2008 certified service provider for network operations, data centre operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated security solutions, and ISO / IEC 20000 - 1:2005 certified for Internet Data Centre operations. Sify has licenses to operate NLD (National Long Distance) and ILD (International Long Distance) services and offers VoIP back haul to long distance subscriber telephony services. The company is India's first enterprise managed services provider to launch a Security Operations Centre (SOC) to deliver managed security services. A host of blue chip customers use Sify's corporate service offerings.

Sify also caters to global markets in the specialized domains of eLearning Services and Remote Infrastructure Management Services. The eLearning Services designs, develops and delivers state-of-the-art digital learning solutions for non-profit, for-profit organizations and governmental organizations in the fields of Information technology, engineering, environment, healthcare, education and finance. The Remote Infrastructure Management Services provides dependable and economical solutions around managed services, hosting and monitoring.

Consumer services include broadband home access and the ePort cyber café chain cross more than 200 cities and towns in India. Sify.com, the popular consumer portal, has channels on news, entertainment, finance, sports, games and shopping. Samachar.com is the popular portal aimed at non-resident Indians around the globe. The site's content is available in 8 Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil, Punjabi and Gujarati in addition to English.
For more information about Sify, visit www.Sifycorp.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risk Factors" in the company's Annual Report on Form 20-F for the year ended March 31, 2010, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at www.sec.gov, and Sify's other reports filed with the SEC.

Media Contacts
Sify Technologies Limited
Mr. Pijush Kanti Das (ext. 2703)
Investor Relations
pijush.das@sifycorp.com

Mr. Praveen Krishna (extn.2055)
praveen.krishna@sifycorp.com
Corporate Communications

Ph:+91-44-22540770 | 22540771

Microsoft India
Tushar Makkar
0124 4158000
tmakkar@microsoft.com

Grayling Investor Relations
Ms. Trúc Nguyen (ext. 418)
truc.nguyen@grayling.com

Mr. Christopher Chu (ext. 426)
christopher.chu@grayling.com

+1-646-284-9400

Text100

Shipra Singh
9711466154
shipra.singh@text100.co.in



KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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