BWI: Nexon Selects PlaySpan’s Monetization Platform For Nexon Cash (NX)

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Friday, December 17, 2010 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Media & entertainment, Retailers; Technology
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Nexon Selects PlaySpan's Monetization Platform For Nexon Cash (NX)
Video game developer and publisher to leverage UltimatePay in order to expand credit card payment options for online game properties

Mumbai, Maharashtra, India, Friday, December 17, 2010 -- (Business Wire India) -- Nexon America, the North American publishing arm of Nexon Corp., announced today a new partnership with PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks, and video games. Under the agreement, Nexon will leverage PlaySpan's Monetization-As-A-Service platform to expand purchasing capabilities to millions of gamers and provide comprehensive credit card processing and fraud risk management services to cover sales of "NX," the publisher's virtual currency.

UltimatePay (the union of PayByCash's twelve years of payment and fraud management experience with Spare Change's social network micro-payment expertise) provides over 90 global payment methods including mobile, cash based, and the top-selling Ultimate Game Card. UltimatePay enables players to quickly and easily make in-game purchases, allowing Nexon to maximize global reach and conversion.

"Our selection of PlaySpan's platform will allow us to deliver greater payment alternatives to our players, ensuring that they will always have access to premium entertainment content," said Daniel Kim, Nexon America's CEO. "This is yet another in a series of partnerships we are working on to provide our players with a safe and secure platform so they can focus on what really matters - having fun."

"Nexon's selection of UltimatePay to manage credit card payments for gamers who purchase Nexon Cash is testament to our superior risk management features," said Karl Mehta, Founder & CEO of PlaySpan. "We're pleased to add one of the most recognized brands in the MMO space to our growing list of world class game developers and publishers."

With offices in Korea, Japan, China, and the United States, and with partnerships in international markets such as Taiwan, Thailand, Singapore, and Malaysia, Nexon is constantly looking to expand its reach and ensure that online games are free-to-play, immersive, filled with fantastic gameplay and exciting content, and fun for everyone.

About Nexon America, Inc

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world's leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company's growing library of titles includes the world famous franchise MapleStory; the new fantasy life of Mabinogi; the fast-paced, first-person shooter Combat Arms; the action-adventure RPG Dungeon Fighter Online; the online, arcade-style multiplayer, hyper-puzzle action game PopTag!; and the recently launched physics-based action online game, Vindictus. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.

About PlaySpan Inc.

PlaySpanT is the global leader in monetization solutions for more than 1,000 online games, social networks, and online videos. PlaySpan's patent-pending Monetization-as-a-ServiceT platform enables publishers and developers to generate new revenue streams and grow ARPU.

PlaySpan's Monetization-as-a-ServiceT with its global payments product, UltimatePayT delivers over 85 global payment methods in 180 countries including credit cards, PayPal, mobile payments, and PlaySpan's ULTIMATE GAME CARD®, the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC, and Novel TMT Ventures. The company has won over 13 major awards in the past 3 years, was honored by Inc Magazine as one of the fastest growing companies in its Inc 5000 list for 2010 and was named to Business Insider's prestigious Digital 100 for 2010.

For more information about PlaySpan, visit: http://www.playspan.com



CONTACT DETAILS
Vinayak Rao,, PlaySpan India Pvt Ltd, +91 9820045958, vinayak.rao@playspan.com

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