Press release from Business Wire India
Source: NXP
Monday, December 13, 2010 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Information technology, Media & entertainment; Technology
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NXP and SCMHRD Boost Students' RFID Technology for Business Quotient
First-ever initiative at management institute in India to adopt RFID technology for business solutions course
Pune, Maharashtra, India, Monday, December 13, 2010 -- (Business Wire India) -- NXP Semiconductors N.V. (Nasdaq: NXPI) has introduced an advanced technology course on RFID, the NXP RFID Business Solutions Programme, for management students at the Symbiosis Centre for Management and Human Resource Development (SCMHRD), part of Symbiosis International (Deemed) University, Pune. This course is targeted at students studying for an MBA specializing in the fields of Operations and Marketing & Finance at the institute, and aims to boost their understanding of the role that high technology can play in business. The first batch of 16 students completed the course on October 8, 2010.
The course is aimed at exposing students to applications of RFID technology and creating awareness and competence in architecting RFID business solutions. The course includes case studies, basic aspects of RFID technology, and most importantly, a project on executing an RFID use case for a real-life situation. The course charter has been defined by NXP and SCHMRD, such that the students undergo 30 hours of classroom training followed by hands-on experience on building a project case study in one of the identified target markets.
During the course, NXP along with its ecosystem partners shared the learnings and actual case studies of a field implementation. NXP also shared several RFID case studies across verticals such as logistics, Supply Chain Management (SCM), banking, and transportation. The students were also taken to visit a live RFID project site. As part of their final evaluation, the students worked in groups on case study projects, which were presented to an eminent panel of judges from industry.
"NXP believes that nurturing talent at the university level is the best way to build competencies given the existing gap in high-quality technical talent in India. Identification and associated applications are no longer solely technology issues. They involve business management and successful implementation. So, when SCMHRD approached us, we saw an to contribute," said Mr. Ashok Chandak, senior director, global sales and marketing, NXP Semiconductors. "We have been running such courses for technology students in India over the last few years. Teaching courses at a management school, however, means that we are educating not just the technology developers, but also the business leaders of the future, which is crucial."
"At Symbiosis, we place a huge premium on making our students well-rounded, industry and future- ready. RFID technology has evolved to become relevant in a variety of fields, whether it is government, industry or education," said Prof. K. S. Subramanian, director, SCMHRD. "Therefore, we are pleased to partner with NXP, the leader in ID technology, to train our students in this key area. Our students have responded very enthusiastically to this course."
About NXP Semiconductors
NXP Semiconductors N.V. (Nasdaq: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has approximately 28,000 employees working in more than 25 countries and posted revenue of US$ 3.8 billion in 2009. For more information, visit www.nxp.com
About SCHMRD (www.scmhrd.edu):
SCMHRD is a constituent management institute of the Symbiosis International (Deemed University). Founded in 1993, the Institute has evolved to providing cutting edge technology platforms like SAP, ORACLE by having ties with Sap and ORACLE universities. SCMHRD strongly believes that students should learn by doing and not via classroom teaching. Industry interface through guest lectures, B-School events is a regular feature at SCMHRD. At SCMHRD, change is constantly sought and embraced. RFID was introduced in 2006 and well supported by Philips (then) and subsequently by NXP. So far NXP and SCMHRD have trained 76 students, including the current batch of 16.
-ENDS-
Forward-looking Statements
This document includes forward-looking statements which include statements regarding our business strategy, financial condition, results of operations, and market data, as well as any other statements which are not historical facts. By their nature, forward- looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. These factors, risks and uncertainties include the following: market demand and semiconductor industry conditions, our ability to successfully introduce new technologies and products, the demand for the goods into which our products are incorporated, our ability to generate sufficient cash, raise sufficient capital or refinance our debt at or before maturity to meet both our debt service and research and development and capital investment requirements, our ability to accurately estimate demand and match our production capacity accordingly or obtain supplies from third-party producers, our access to production from third-party outsourcing partners, and any events that might affect their business or our relationship with them, our ability to secure adequate and timely supply of equipment and materials from suppliers, our ability to avoid operational problems and product defects and, if such issues were to arise, to rectify them quickly, our ability to form strategic partnerships and joint ventures and successfully cooperate with our alliance partners, our ability to win competitive bid selection processes to develop products for use in our customers' equipment and products, our ability to successfully establish a brand identity, our ability to successfully hire and retain key management and senior product architects; and, our ability to maintain good relationships with our suppliers. In addition, this document contains information concerning the semiconductor industry and our business segments generally, which is forward-looking in nature and is based on a variety of assumptions regarding the ways in which the semiconductor industry, our market segments and product areas will develop. We have based these assumptions on information currently available to us, if any one or more of these assumptions turn out to be incorrect, actual market results may differ from those predicted. While we do not know what impact any such differences may have on our business, if there are such differences, our future results of operations and financial condition, and the market price of the notes, could be materially adversely affected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak to results only as of the date the statements were made; and, except for any ongoing obligation to disclose material information as required by the United States federal securities laws, we do not have any intention or obligation to publicly update or revise any forward-looking statements after we distribute this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in our SEC filings. Copies of our filings are available from our Investor Relations department or from the SEC website, www.sec.gov.
CONTACT DETAILS
Rajashree Joshi, Text100, +91 (80) 40897203, rajashree.joshi@text100.co,in
Sharmita Mandal, Text100, +91 (80) 40897272, sharmita.mandal@text100.co.in
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, IT, MEDIA, TECHNOLOGY
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