BWI: Nikon Unveils D7000 with Compact, Elegant Body that Offers both authenticity and flexibility

Press release from Business Wire India
Source: Nikon India
Wednesday, December 08, 2010 12:27 PM IST (06:57 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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Nikon Unveils D7000 with Compact, Elegant Body that Offers both authenticity and flexibility


New Delhi, Delhi, India, Wednesday, December 08, 2010 -- (Business Wire India) -- - Equipped with 16.2 mega pixels, a new CMOS image sensor and a new image-processing engine, EXPEED 2
- Both developed to enable capture of high-definition images with superior image quality

Nikon India, the 100% subsidiary of Nikon Corporation, the leaders in imaging technology announced the launch of D7000.

The camera is equipped with a new 16.2 mega pixel, CMOS image sensor developed by Nikon and a new image-processing engine EXPEED 2 that enable capture of high-definition images exhibiting superior image quality. It also offers a number of advanced high-performance features packed into a compact, elegant body. D7000 kit will include AF-S DX 18-105mm f/3.5-5.6G ED VR lens.

On the occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India, said, "The D7000 is a high-quality mid-class D-SLR that will respond to user demands for a variety of the latest camera technologies and functions, enabling them the high-quality, high-definition shooting that they desire, all in a durable, high-performance, yet compact body."

D7000 primary features includes a new DX-format CMOS image sensor and new image-processing engine, EXPEED 2, both developed by Nikon, enable capture of high-definition images with superior image quality. The camera will offer an effective pixel count of 16.2-million pixels and enables capture of high-definition images exhibiting superior image quality with extremely detailed rendering and rich tones with smooth gradations. With standard sensitivity range of ISO100 - 6400 and additional increases of up to Hi 2 (ISO 25600 equivalent), the camera offers improved capability in shooting under dim lighting in the evening or indoors, and also expands possibilities for expression with rapidly moving subjects. EXPEED 2 will enable faster image processing, a high level of noise reduction, better color reproduction characteristics, and reduced power consumption to the users.

Key functions and features new to the D7000

1. A compact, elegant body that offers both authenticity and flexibility
A magnesium alloy has been adopted for the top and rear covers for increased durability in a size equivalent to that of the D90. All joints on the camera body have also been sealed to ensure a greater level of water and dust resistance.
2. A new 2,016-pixel RGB metering sensor
With 2,016 pixels, the new metering sensor developed for the D7000 offers twice the metering pixels as our previous high-end metering sensor. Prior to shooting, the 2,016-pixel RGB sensor acquires accurate information regarding the scene. That information is then reflected in auto focusing, automatic exposure, i-TTL balanced fill-flash, and auto white balance control for extremely faithful images.
3. A new 39-point AF system
An AF sensor module with 39 effective focus points
Adoption of the new Multi-CAM4800DX autofocus sensor module enables certain acquisition and tracking of the intended subject with 39 focus points.
Nine cross-type sensors at the most frequently used center of the frame allow for certain acquisition of the intended subject. In addition, the number of active focus points can also be limited to 11.
Superior subject acquisition and tracking performance
Depending upon the scene or subject, the AF-area mode can be selected from Single-point AF, Dynamic-area AF, 3D-tracking and Auto-area AF. Wide focus areas containing a large number of focus points work together to accurately acquire and track the subject
4. D-Movie for recording and editing of full HD movies
The D7000 is equipped with the D-Movie function that enables recording of high-definition movies (1920 × 1080p, 24 fps) exhibiting superior video quality. Autofocusing during movie recording is possible using contrast-detect AF. When the focus mode is set to Full time-servo AF (AF-F) and the AF-area mode to Subject-tracking AF, the camera automatically maintains focus on a subject moving throughout the frame in three dimensions.

The D7000 also offers in-camera movie editing functions that allow users to save a single frame as a still JPEG image or delete unnecessary portions from the beginning or end of movie files. Recording of stereo sound via an external microphone is also supported.

Additional features include:

- A glass pentaprism for viewfinder frame coverage of approximately 100% and magnification of approximately 0.94×
- High-speed continuous shooting of up to 100 shots at approximately 6 fps, and a very precise and durable shutter unit that has passed testing for 150,000 cycles
- New U1 and U2 settings on the mode dial allow users to assign frequently used settings including ISO sensitivity and exposure compensation, for instant recall, by simply rotating the mode dial
- Live view function that can be smoothly enabled with the dedicated live view switch
- Double SD memory card slot that enable use of two SD memory cards (SDHC, SDXC also supported)
- The Rechargeable Li-ion Battery EN-EL15, which enables capture of 1,050 shots, when fully charged
- Support for the new Multi-Power Battery Pack MB-D11 (sold separately), which holds not only Rechargeable Li-ion Batteries EN-EL15, but also AA batteries
- Nikon's image browsing and editing software, ViewNX 2, supplied with purchase

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.
Recently Nikon has launched its entry level SLR D3100, a camera equipped with a new CMOS image sensor developed by Nikon and a new image-processing engine that enable capture of high-definition images exhibiting superior image quality, and a New Guide mode that allows users to capture images just as they intended, while in the recent past it has introduced some wonderful D-SLR cameras- D3S a multipurpose and all rounder professional camera and the D300s a combination of professional-level performance with agility which will completely invigorate photography for its consumers. In the COOLPIX compact camera category, Nikon has recently added five new models namely COOLPIX P7000, S1100pj, S80, S8100, S5100 to the existing range of eight models: P100, S8000, S6000, S4000, S3000, L110, L22, L21.which takes the total to 13. The complete range is available in 46 bright and energetic colors to suit color preferences of Nikon customers.

With offices in Mumbai, Kolkata and Bengaluru, Nikon is strengthening its distribution network all across India. The company has established total of nineteen ASCs (authorized service centers) for complete service support for Nikon customers while two more are in pipeline for the year 2010-2011.
Nikon has also set up D-SLR and COOLPIX zone pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses. These zones allow consumers, both professional and amateurs get to touch, feel and experience the Nikon cameras with combination of lenses and other accessories providing expert guidance, technical knowhow all under one roof.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.

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