BWI: Jabra Introduces Easy-To-Use, Affordable Headset for First Time Users in India

Press release from Business Wire India
Source: Jabra
Wednesday, December 08, 2010 12:39 PM IST (07:09 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Jabra Introduces Easy-To-Use, Affordable Headset for First Time Users in India
Jabra EASYGO will aid easy talking while driving, working or walking

New Delhi, Delhi, India, Wednesday, December 08, 2010 -- (Business Wire India) -- Jabra, a world leader in innovative headset solutions with unparalleled sound quality, comfort, and affordability today introduced a new Bluetooth headset designed specifically for first-time users and consumers looking for an easy to use, wireless headset which are now available at retail stores nationwide.

Speaking on the announcement Mr. Jonathan Tang, Managing Director of Jabra said: "We are always striving to provide our customers with the best quality products. After introducing corded headsets, we have launched our second product for the first time users, Jabra EASYGO. It will aid easy talking while driving, working or walking and will give you an extraordinary benefit of hands free conversation at a very affordable price."

The Jabra EASYGO features larger icons, an on-off button slider, and Voice Guidance that communicates battery level and connectivity status for an intuitive and seamless Bluetooth headset experience. The Jabra EASYGO is easy to use, wear and enjoy, and can be connected to 2 Bluetooth devices simultaneously.

The basic features of the Jabra EASYGO are:
. Easy to use, wear and enjoy
. Spoken battery and connection status
. MultiuseT - connects to 2 Bluetooth® devices simultaneously
. Crystal clear sound and voice (DSP technology)
. All day comfort with Jabra Ultimate Comfort EargelsT and ear hook
. Bluetooth® technology v. 2.1 for simple and secure pairing
. Up to 6 hours talk time and up to 8 days standby time

The Jabra EASYGO is stylish yet discreet, and its lightness and shape make it a joy to wear. It has DSP technology for crystal clear sound and an automatic volume control that keeps volume constant even when you move between quiet and noisy environments. It also has Voice Guidance features that tell you if you need to recharge it or if it becomes disconnected from your phone. The user will be able to pair the Jabra EASYGO with two Bluetooth devices simultaneously and use it at work, on-foot or in the car. A quality headset that sounds and looks great, the Jabra EASYGO makes it easy to talk on the move. The Jabra EASYGO imparts the most easy-to-operate Bluetooth experience on the market for users. From the minute the device is unboxed, the headset is ready for seamless pairing, intuitive use, and clear, reliable conversations.

Building on the success of Jabra's best-selling BT2080 headset, which was critically acclaimed for its ease-of-use and affordability, the Jabra EASYGO is designed with features that are even more intuitive. The Jabra EASYGO also includes the new Voice Guidance feature, providing audio alerts announcing "Connected" and "Low Battery" status levels. Improved features include larger icons on the StatusDisplayTM that clearly indicate battery level and connectivity status (connected or not connected) and a slider on the back of the device makes turning it on and off as easy as the "slide" of a button.

The Jabra EASYGO is currently available at retail stores at the price of Rs.2119. Key Specifications of the Jabra EASYGO include:
. Bluetooth 2.1, including EDR and eSCO
. Great sound with Digital Signal Processing (DSP)
. MultiuseT - Connects to two devices at the same time
. Automatic Volume Adjustment
. Jabra Status DisplayT - Shows battery life and connectivity
. Auto-pairing for no-nonsense setup
. Earhooks - in 2 different sizes - are provided for individual comfort
. Ultimate Comfort Eargels (2) are included to use without earhook
. Talktime - 6 hours
. Standby time - 8 days
. Dimensions - 53.7 x 15.8 x 9 mm
. Weight - 8 grams
. AC charger

Prior to introducing EasyGo, Jabra introduced three new products i.e. Jabra CHILL, RHYTHM & ACTIVE currently available at retail stores for a suggested retail price Rs 1199, Rs 1799 and Rs 2119 respectively.

Jabra has recently appointed Redington as their exclusive distributor for Jabra mobile communication devices in India. Redington is the largest end-to-end supply chain management of IT and non-IT products across India, Singapore, Middle East and Africa. This strategic partnership is set to develop and grow Jabra's India's market share in the consumer and retail channels.

About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 1,000 employees and sales offices around the world, GN Netcom develops and markets a broad range of wireless headsets and speakerphones for mobile users and both wireless and corded headsets for contact centre and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.

Jabra's award-winning headset range features cordless and corded models for every kind of mobile lifestyle, some of its products - the bestselling Bluetooth headsets, the Jabra BT200, the Jabra BT250 and the Jabra BT250v -- the most popular, globally. Jabra products have been consistent in earning top product and design awards, including the CES Innovation, Red Dot Mobile Choice Best Accessory, T3 Gold, and CNET Editor's Choice. For more information on Jabra, please log on to www.jabra.com

About Redington:

Redington provides end-to-end supply chain solutions for global brands in IT and Non-IT verticals in potential geographies of India, Singapore, Middle East and Africa. With a large distribution network and a market penetration of more than 18 countries, the Company is amongst the largest, supply chain solution providers to over 75 leading manufacturers of Information Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide. The Company also provides warranty and post warranty services. Supported by a wide and well connected distribution network of more than 23,600 channel partners, team of trained and talented workforce and Automated Distribution Centres, Redington has drawn up plans to take its place amongst the key world class, supply chain solution providers. Redington's consolidated revenue for FY 2009-10 is Rs. 13,778.65 Crore (over US$ 3 Billion) and the consolidated net profit for the FY 2009-10 is Rs. 184.33 Crore.. For more information on Redington, go to www.redingtonindia.com

© GN Netcom A/S. All rights reserved. Jabra © is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)


CONTACT DETAILS
Shachi Verma, Management Associate, IPAN Hill & Knowlton, +91 (124) 4967300/ +91 9654984010, sverma@ipanhillandknowlton.com
Ann Goh, Regional Sales Manager, APAC, Mobile Business, +65 8118 9888, agoh@gn.com
Evelyn Chou, Regional Marketing Manager, APAC, Mobile Business, echou@gn.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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