BWI: Cisco Accelerates Borderless Networks Outreach through ‘Borderless Profithon’ Partner Programme

Press release from Business Wire India
Source: Cisco Systems India Pvt. Ltd.
Wednesday, December 22, 2010 01:02 PM IST (07:32 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Media & entertainment; Technology
--------------------------------------------------
Cisco Accelerates Borderless Networks Outreach through 'Borderless Profithon' Partner Programme


New Delhi, Delhi, India, Wednesday, December 22, 2010 -- (Business Wire India) -- Cisco, today announced the launch of Borderless Profithon partner programme aimed at accelerating Borderless Networks business in the SMB and mid-market segment for routing, switching, security and wireless technologies. It is designed to reward partners, and to drive awareness for Cisco's Borderless Networks Architecture across SMB markets. The programme will remain live until April 29, 2011. All Cisco partner organizations providing this portfolio will get an opportunity to win numerous attractive rewards. The company plans to undertake a 30-city roadshow to educate customers, on the benefits of Borderless Networks architecture and partners, on ways to derive greater profits from the borderless networks portfolio.

The purpose of this program is to build loyalty among Cisco partners and promote Cisco Borderless Networks products. It follows the enthusiastic response to the recently launched 'Grand Slam' partner programme. Overlapping SKUs (Stock-keeping Units) will be given the benefits of both programmes - Grand Slam and Borderless Profithon.

Avinash Purwar, Senior Vice President, Borderless Network, Cisco said, "Indian SMB and mid market customers, while being price-sensitive, are also aware of the value and competitive advantage that good technology infrastructure can bring to their business. Cisco's Borderless Networks product portfolio delivers significant value to customers, who would like to build networks that are faster in application delivery, video ready, energy efficient, mobile and secured. Borderless Networks Profithon program showcases Cisco's latest offerings, for building next generation networks."

Pramodh Menon, Senior Vice President, Cisco India & SAARC said, "We foresee immense growth from our SMB and Mid-market business. In order to fully realize the potential of this segment, we have focused on strengthening and forging long-term partner relationships in these markets. Programmes such as Borderless Profithon seek to recognize high performance partners while helping to expand awareness of Cisco's small business portfolio among this community. Being a channel-driven company, we seize every opportunity to demonstrate to our partner community how much we value their efforts and contributions."

As per IDC and Frost & Sullivan 2009 Forecast Reports, the market size for this portfolio is growing at 30% YoY. Borderless Networks is Cisco's holistic, next generation vision and architecture that allows employees, customers, and partners to connect and communicate anytime, anywhere, on any device in a manner that is seamless, secure, and reliable. Cisco delivers on this architecture through video, green and security network services that are embedded across its routing, switching, wireless, and security platforms to form a comprehensive borderless networking solution.

About Cisco Systems

Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in India is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.


CONTACT DETAILS
Shilpi Prasad, Text 100 India, +91 9910831668, shilpip@text100.co.in
Riyanka Khanna, Text 100 India, +91 9873202256, riyanka.khanna@text100.co.in

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com