BWI: Assetlink positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)

Press release from Business Wire India
Source: Assetlink Corporation
Friday, March 12, 2010 11:20 AM IST (05:50 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Financial Analyst, Information technology; Technology
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Assetlink positioned as a Leader in Magic Quadrant for Marketing Resource Management (MRM)


Pleasanton, California, United States, Friday, March 12, 2010 -- (Business Wire India) -- Assetlink Corporation, today announced that it has been positioned in the "Leaders" quadrant in Gartner's Magic Quadrant for Marketing Resource Management report, by Kimberly Collins, author and Managing Vice President at Gartner, released February 19, 2010.

Gartner defines Leaders as those who "demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers."

Assetlink provides a comprehensive framework to manage all aspects of Marketing from Planning to Execution, Content Management and Analytics. Assetlink offers an enterprise platform for integrated marketing solutions, which helps optimize resources while streamlining processes.

"Today, Assetlink has the most scalable, comprehensive and configurable MRM solution in the industry," said President and CEO of Assetlink Corporation, Chetan Saiya.

"We believe Assetlink continues to execute on the vision of delivering the most interactive and intuitive user interface, lowest cost of implementation and ownership, as well as a pioneering pricing scheme that requires no upfront investment for OnDemand or OnPremise deployment. This is enabling marketing managers across the globe to easily adopt and successfully deploy MRM solutions at a pace not seen before," Saiya added.

About Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2010 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Assetlink

Assetlink Corporation offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. For further information, email: info.us@assetlink.com or visit http://www.assetlink.com



CONTACT DETAILS
Mohan Sinha, Assetlink Corporation, +91 99229-40991, mohan.sinha@assetlink.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, Financial Analyst, IT, TECHNOLOGY

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