BWI: Mansha Enterprises Launches HYGICLEAN Attachable Bidets for Hands- free & Germs- free Personal Hygiene

Press release from Business Wire India
Source: Mansha Enterprises
Tuesday, October 06, 2009 09:50 PM IST (04:20 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Healthcare, biotechnology & pharmaceutical; Healthcare
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Mansha Enterprises Launches HYGICLEAN Attachable Bidets for Hands- free & Germs- free Personal Hygiene


Bangalore, Karnataka, India, Tuesday, October 06, 2009 -- (Business Wire India) -- Mansha Enterprsies, a triple bottom line socio-entrepreneurial company, with its Indian office in Bangalore, has launched its HYGICLEAN range of Attachable Bidets.

In India, we have traditionally been using our hands to clean ourselves after toilet. The very act of touching the excreta/faecal matter with our hands exposes us to some of the most dangerous diseases on earth - Hepatitis, Typhoid, Cholera, Diarrhea, Gastroenteritis etc. As per a recent study done by GLOBAL HYGIENE COUNCIL, only 27% of Indians clean their hands with water after toilet and probably less than 10%of Indians use soap to clean. Even soap is not good enough. Research has shown that normal soaps clean less than 50% of the germs.

The key question therefore is "can we clean ourselves effectively without having to dirty our hands with excreta?" Fortunately, the answer is YES and its modern technology of Attachable Bidets that has come to our rescue.

What are Attachable bidets? These are simple devices that can easily be attached to any existing or new commode (WC). They provide total Hands-free and therefore Germs-free cleaning after toilet, and are very convenient to use since all that's required is to turn a knob or press a button next to you. A special nozzle located inside the WC sprays a jet of water to wash your anal/genital area (for females) from below without use of hands. It takes just 10 seconds to get a thorough and refreshing cleaning. Since the cleaning takes place inside the WC bowl, the toilet remains dry and therefore does away with the hassles of cleaning and maintaining wet and messy toilets.

Just 10 seconds are enough to give you a thorough cleaning and refreshing experience without ever having to dirty your hands with excreta. HYGICLEAN Attachable Bidets are also very Eco-Friendly as they save on 90% water usage compared to mugs, health faucets, jets etc. thus helping in the conservation of this precious resource. It also helps in saving trees (unlike Toilet paper which consumes over 15 million trees every year worldwide).

HYGICLEAN Attachable bidets are made of ABS, a strong and durable plastic polymer and the nozzle/seats have a special anti-bacterial coating of Nano-Silver. The nozzles also have a self-cleaning function to keep them clean at all times.

Speaking on the occasion, Mr. Lovell Khanna, CEO, Mansha, said "Ignorance is Bliss till we are awakened. In India we have been quite oblivious, at times even indifferent about the harmful effects of using our hands to clean after toilet. We don't realize that touching excreta with our hands exposes us to the most dangerous diseases in the world. No amount of washing with water or soap can get rid of these germs. We then spread these germs when we make Atta, cook or touch our loved ones/others. We have to determinedly say goodbye to this unhygienic habit if we are to become a hygiene and health conscious society. At Mansha, we have taken up this educational challenge as a social initiative and are very happy to inform that many institutions have supported us by taking the lead in rejecting this unhygienic practice and adopting the new technology of Attachable Bidets. Their commitment towards improving the hygiene and health factors related to our toilets will hopefully act as an impetus to others too in changing and upgrading their toilet habits."

Mansha currently has a tie-up with almost 100 dealers across the country who stock/sell HYGICLEAN products. Currently, the primary marketing focus has been in Bangalore, its headquarters. The company also has a nation wide tie-up with HomeTown, a Pantaloon Group Company to stock/sell its HYGICLEAN range of products.

The bidets are currently installed at M.S. Ramaiah Hospital, Wockhardt Hospital, Apollo Tyres Ltd., Ispat Industries Ltd., Maneesh Pharmaceuticals Ltd., RSP Architects & Planners, R-Square Designs, Mona Lisa Interiors, Brunton Aster Hotel, S. N. Resorts, Joint Commissioner of Direct taxes, to name a few.

HYGICLEAN comes in a wide range of 16 models (Manual and Electronic). All products carry a 1 year warranty with the electronic models conforming to International Safety Standards like CE (European Certification for safety). The starting price is an affordable Rs. 1790(MRP).

You can view a demonstration of the HYGICLEAN Bidets by clicking on http://hygiclean.in/videos.php.

Mansha Enterprises was founded in Singapore in 2003 as a Triple Bottom Line Socio-entrepreneurial company that strives to enhance & enrich a person's quality of life while ensuring responsibility towards the Environment & Society to ensure Sustainable growth.

For more Information on Mansha/Hygiclean Bidets, please visit www.mansha-enterprises.com or call +91 80 41640471 or +91 9880009450.


CONTACT DETAILS
Preeti Gupta, Pragma Communication, +91 9448905196, +91 (80) 25725741, preeti@pragmacommunication.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, HEALTHCARE, HEALTHCARE

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