Press release from Business Wire India
Source: Messe Frankfurt
Tuesday, October 06, 2009 08:00 PM IST (02:30 PM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Household & personal care products & services, Media & entertainment, Retailers
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Germany's Messe Frankfurt's Organised BeautyWorld India 2009- A Three Day Event
International and National Brands, Beauty Artists, Fashion Icons and Stylist came together in Mumbai for the Three Day Show From Oct 4-6, 2009
Mumbai, Maharashtra, India, Tuesday, October 06, 2009 -- (Business Wire India) -- -- Globally renowned celebrity hairstylist & President of Intercoiffure Mondial Klaus Peter Ochs and Designer Wendell Rodricks blend their craft at "Colors & Beauties" beauty Show
-- Organised India's first nail championship
-- International nail artist Cornelia Wolfrum bring in new trends of nail art
- Mr. Alok Jha, Additional Director, Central Excise Intelligence - India & Mr. Suhas Chaudhari, Joint Commissioner FDA India spoke on "Beauty meets Bureaucracy"- a panel discussion at the fair
-- Messe Frankfurt India is supported by the Food & Drug Association ,Cosmetology Society of India and Flavours & Fragrances Association for BeautyWorld 2009
Germany's biggest trade fair and Exhibition Company Messe Frankfurt's Beautyworld India 2009- the three-day beauty fair concluded in Mumbai with an extravagant display of nail art by world famous nail artists Cornelia Wolfrum. Targeted at the beauty, cosmetic, healthcare and wellness industry, this three day beauty fair was India's largest and only internationally and professional organised, beauty fair with participation from the stalwarts of the beauty and wellness industry, global and national brands, beauty artists, fashion and style icons.
With extensive participation from across the globe and India the fair was the destination for showcasing styles and products, and bringing beauty and style artists and business delegates together under the same from Oct 4- 6, 2009 at the Bombay Exhibition Centre, Mumbai.
Ms. Shammi Nagpal, Managing Director, Messe Frankfurt India said "When we organize Beautyworld India our main objective is to bring the best in the industry together. We are upbeat about the fair this year given the turnout of exhibitors and delegates despite the economic downturn in most markets. Our commitment to this market means that we will ensure high levels of interaction between buyers and sellers as well as the consumers of India."
The key highlight of the event was the coming together of Klaus Peter Ochs - globally renowned celebrity hairstylist from Germany and India's own global fashion designer Wendell Rodricks - a classic fusion of styles and fashion statement. The beauty of their craft came together at "Colors & Beauties" a Hair show where the German master hairstylist displayed his awe-inspiring hairstyles and Wendell Rodrick's costumes complemented the styles.
Mr. Klaus Peter Ochs said, "I was astonished with the presentation of Beautyworld India, the atmosphere of the fair is very calm and welcoming. It is very good to see that a fair is organized so beautifully. The visitors for my workshop were really very enthusiastic and were eager to gain knowledge in this field. According to me, the future of Beautyworld India has a very long way to go and within next few years it will grow and expand. The best thing about the Messe Frankfurt India is that they don't orgainise a fair but feel it and live every moment of the fair i.e. the key to success."
On the day one Beautyworld India had Mr. Alok Jha, Additional Director, Central Excise Intelligence - India and Mr. Suhas Chaudhari, Joint Commissioner FDA India discussing "Beauty meets Bureaucracy"- a panel discussion which was attended by a cross section of representatives of the beauty industry and their delegates from India and overseas. International exhibitors looking at doing business with India had the best opportunity to get first hand information on policies and procedures for import into India through this interesting panel discussion.
Another highlight of the BeautyWorld day two event was 'The Nail Championship' where various nail art professionals from salons, beauty parlours and students from the nail academy run by BollyWood star Ayesha Julka showcased their talent. Dr. Kavita Seth from Kavis won the Nail Champion trophy for nail design and Kanchan Talreja from Kuts n' Curls was felicitated for nail art at The Nail Championship'.
Besides having global and Indian products and brands on display at the various stalls, the event also had various workshops by beauty artists and style icons and more importantly panel discussions on various topics relevant to the industry. More than 16 professional workshops are held alongside the fair allowing for an exchange of latest information, new techniques and products.
The event also featured a session by Dr. Daniel Dickson From Danne-Montague-King, Australia on "Paramedical skin revision & results that are for life", followed by session by make-up artist Ms. Olimpia Zajac, Olimpia pty limited -"the make up hour". "The emergence & practice of Ayurveda therapies in the international spa industry" by Dr. Milind Salunke, Ananda Spa institute India was an informative session on the alternate therapies of beauty. The event also featured a session by Ms. Lidy Rutten, professional beautician and make-up artist at La Chasha Cosmetics, The Netherlands.
Beautyworld India 2009 has a wide range of products from cosmetics, skincare, hair care, dental care, spa and wellness, to packaging, raw materials, manicure & pedicure, furniture for beauty parlors, fashion accessories as well as training centers and publishers from India and abroad. Visitors to Beautyworld India include people from all areas of the beauty & spa industries, including aesthetic and nail salons, various combined beauty facilities and those involved in retailing, medical institutions, importers and distributors as well as consumers.
Bautyworld India is supported by leading associations to ensure that the entire industry is part of the development process. Messe Frankfurt India is closely working with the Cosmetology Society of India, as well as the Flavours & Fragrances Association, and the Food & Drug Association, all of whom form the back bone of the cosmetic industry in India.
The fair features two separate areas - Beautyworld India Professional (open to trade only) and Beautyworld India Direct (open to public).
About Messe Frankfurt
With annual revenues of ? 440 million (Year 2008) and over 1,400 employees around the world, Messe Frankfurt is Germany's biggest fair and exhibition company. The corporate group has a global network of 29 subsidiaries, five branch offices and 48 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events 'made by Messe Frankfurt' are held at over 30 venues worldwide. In 2008, the Messe Frankfurt group organised over 102 fairs more than half of them outside Germany, in addition to 397 congresses, conventions and other activities in Frankfurt. These events attracted a total of three million visitors, and nearly 69,000 companies. At present, the Exhibition Centre can boast 322,000 square metres of exhibition space with nine exhibition halls and a congress centre. The company is publicly owned with 60percent being held by the City of Frankfurt and 40 by the State of Hesse. Further information: www.messefrankfurt.com.
Group of Beautyworld
Buenos Aires, Argentina.
Cosmesur Beautyworld Buenos Aires (12 - 14 September 2009),
Osaka, Japan.
Beautyworld Japan West (26 - 28 October 2009),
Frankfurt, Germany.
Beautyworld (30 January - 2 February 2010),
Dubai, UAE.
Beautyworld Middle East (1 - 3 June 2010),
Tokyo, Japan
Beautyworld Japan (17- 19 May 2010).
To view the photographs, please click on the links given below:
Cornelia Wolfrum- Famous Nail Artist at Beautyworld India 2009
Hairstyling by Klaus Peter Ochs
Ms. Olimpia Zajac at work
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CONTACT DETAILS
Kavita Bhaskaran, Sampark Public Relations Private Limited, +91 9987355009, kavita.bhaskaran@sampark.com
Archana Pradhan, Sampark Public Relations Private Limited, +91 9820330505, archana.pradhan@sampark.com
KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, HOUSEHOLD, MEDIA, RETAIL
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