Monday, August 1, 2016

BWI: Rado Launches Lightness-inspired Timepieces in Hyderabad

Source : Rado
Monday, August 1, 2016 7:45PM IST (2:15PM GMT)
Rado Launches Lightness-inspired Timepieces in Hyderabad
Brand ambassador Hrithik Roshan unveils new featherweight collection
Hyderabad, India

Rado, the Swiss watch brand known for its innovative use of design and materials, officially launched its lightness-inspired collection in Hyderabad today. To mark the launch of this new collection in India, Rado brand ambassador and beloved Bollywood star Hrithik Roshan made an appearance at Sujana Forum mall, also home to the brand’s latest boutique.  

To bring alive the theme of lightness, Rado also unveiled a delicate art piece created by popular Indian artist Janhavi Seksaria. The piece, entitled Time Spaces, gives the illusion of lightness in terms of both weight and emotion. The circular structure of the installation represents the dial and shows the time with the moving hands of the watch. Despite the weight of the material, the structure emanates a feeling of weightless.

Commenting on the launch, brand ambassador Hrithik Roshan stated, “Rado is known for being visionary and has yet again created something so simple and beautiful that it instantly catches your eye. For someone like me who believes that ‘less is more’, I am really excited to launch these stunning watches today and I’m sure they will be loved by the people of Hyderabad.”

Lightweight luxury

Many of Rado’s latest standout pieces have been crafted from the brand’s signature material, high‐tech ceramic, which is one of the lightest and most durable materials used in luxury watchmaking. The designs are light and atmospheric as well: The True Open Heart, with its diaphanous mother‐of‐pearl dial, evokes feelings of weightlessness, while the new True Thinline timepieces seemingly float on the wrist with their restrained lines and ultra‐slim profiles.

By far the lightest in the collection, the HyperChrome Ultra Light is crafted from a trio of featherweight materials: silicon nitride ceramic, hardened titanium inserts, and a movement with anodized aluminium bridges. There are non-ceramic highlights too: the HyperChrome 1616, for instance, truly breaks new ground in comfort and durability with its use of a new titanium hardening treatment. This treatment makes the titanium 5 times harder than watchmaking steel while being only half its weight.

The new collection is on display at the Rado boutique, Sujana Forum Mall, Kukatpally, Hyderabad. It is open 7 days a week from 11:00 a.m. to 8:00 p.m.

The lightness-inspired art piece Time Spaces will be on display at the central atrium, Forum Sujana Mall, from Aug. 1st to Aug. 7th.

About Rado

Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

Photo Caption: L-R Hrithik Roshan, Rado Global Brand Ambassador with Simran Chandoke, Brand Manager Rado at Featherweight collection launch in Hyderabad

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