Wednesday, July 13, 2016

BWI: Mumbaikars can Now Cash their Salary Early with FinTech Venture

Source : EarlySalary
Wednesday, July 13, 2016 3:48PM IST (10:18AM GMT)
Mumbaikars can Now Cash their Salary Early with FinTech Venture
Mumbai, Maharashtra, India

  • India’s First Mobile App for Instant Cash, begins its operations in Mumbai
  • Offers instant cash ranging from Rs. 10,000 to Rs.1 lac
  • 1st developed Social algorithm makes decision in 10 minutes with-in 5 months of operations has now launched operations in Mumbai in addition to Pune, Bengaluru & Chennai. is India’s first Mobile App for Instant cash. The mobile app offers bridge loans to help young salaried professionals to tip over the month end. Within five months of its operations in India, has successfully developed and implemented a regressive social algorithm and score card which allows customers to apply and get an instant loan approval within 10 minutes. With its first 100 days of operations it has crossed 130000+ downloads and underwriting system already is churning out loans to young working professionals using a machine learned algorithm called Social Worth. in Bengaluru, Pune & Chennai has seen immense potential. A metro city like Mumbai that has an increasing number of young salaried professionals who tend to usually face money crunch during the second half of the month, a product like EarlySalary can come to their rescue. Available for Android & iOS mobile phone users, EarlySalary app is an easy solution for last minute cash requirement. It operates similar to cash advance or cash withdraw from a credit card or salary advances. Mumbai was selected basis an internal social media city score analysis developed by The start-up provides short-term personal loans ranging from Rs. 10,000 up to Rs. 1,00,000 for a tenure of 7 to 30 days.

Commenting on the launch, Akshay Mehrotra, Co-founder & CEO at, said “Machine Decisioning hold the turning point for disruption in the Financial and Banking Space. Over the past few months, we have worked towards building our Machine Decisioning System, which is now in production environment and allows us to start scaling operations. We hope to do inorganic growth and double our loan volume every month for next quarter by implementing our Social Score Card.’s technology disruption in lending business will hopefully pave way to offer Credit Solution to young working Indians.”
EarlySalary mobile app is an easy solution for one’s woes for last minute cash requirement. It allows users to get instant cash into their bank account. The company uses new age technology along with a user’s Social Worth Score to approve and process loans. Social Worth Score combines credit bureau reports & social media details of the user and helps the company in decision-making. User can get instant fund transfer to his bank account and can use it as per their requirement.
The co-founders Akshay Mehrotra and Ashish Goyal, each one has over a decade of experience up their sleeve. They have an expert combination of marketing and finance.
Key Highlights of
  1. Rs. 10,000 to Rs. 1,00,000 loan
  2. Machine Decisioning System Powered by Social Underwriting System and Score Card
  3. Instant approved Credit Limit
  4. Same day cash transfer
  5. Interest rates avg at Rs. 7 per day per Rs. 10,000
  6. Decisioning in few minutes
  7. 3 things to apply with –
a. Facebook ID
b. PAN number
c. Bank Log-in verification or Statements
For an illustration: Usha Rajagopalan, 25 yrs old Software Developer, Rs. 60,000 per month salary wants Rs. 30,000 for 30 days. She will have to repay Rs. 30,900 after 30 days.
If she repeats her loan, she again wants to take a short loan for 10 days for Rs. 30,000 this time she will have to repay only Rs. 30,349.
EarlySalary aims to reach 6 metro cities very soon.
Google Play Store: 


Headquartered in Pune, is a Fintech Start-Up that uses new age technology for lending funds. The company aims to deliver a revolutionary new business model which is set to change the lending market in India. is an innovative lending platform that will change the way loans in India are taken.

Being a new age online brand, we bring together new credit scoring systems for superior customer profiling; our mobile first strategy will help customers get loans within minutes. The online platform is backed by a strong leadership team that aims to build a new credit scoring platform that combines traditional credit scoring with new social and online scoring technology-linked risk assessment concepts. is the first financial product from Social Worth Technologies, which was founded in October 2015 and operates in Pune with a team of 30 young professionals who are working towards a solution to cater to your daily financial needs.
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Photo Caption: EarlySalary app screenshot

Media Contact Details

Divya Singh, 20:20MSL, ,+91-8552944004 ,

Neha Ratta, 20:20MSL, ,+91-7757055787 ,


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