Friday, June 24, 2016

BWI: New Dawn for Super-luxury Motoring in India

Source : Rolls-Royce Motor Cars
Friday, June 24, 2016 1:49PM IST (8:19AM GMT)
New Dawn for Super-luxury Motoring in India
Mumbai, Maharashtra, India

  • Rolls-Royce’s most seductive motor car presented for the first time in India
  • Mumbai recognised as a strong luxury hub
  • Pinnacle drophead continues tradition of specially built Rolls-Royce convertibles such as “The Star of India”
  • Dawn to be presented in Mumbai, Chennai and New Delhi

Rolls-Royce Motor Cars presents Dawn, the new four-seater, super-luxury Drophead, for the first time in India, resetting the benchmark for super-luxury convertibles.

With India’s progressive economy, growing appetite for luxury goods and increasing number of successful entrepreneurs, Rolls-Royce has targeted India for future growth.  
Asia Pacific Regional Director, Paul Harris, said, “Dawn is the pinnacle luxury good for India – rare, bespoke and hand-crafted to the usual Rolls-Royce hallmark standard, this will be a car for only a select few.”
Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. In many markets we have seen interest from a broad segment of customers who are new to the brand, as well as more established customers.”
Sharad Kachalia, Director, Rolls-Royce Motor Cars Mumbai added, “Since Navnit Motors became the authorised Rolls-Royce dealer in 2005, we have seen several changes with the brand. Though the brand has a historic association with old world India, we are now consistently seeing a younger generation of entrepreneurs aspiring to own a Rolls-Royce. With the already strong heritage that the brand has here, we are optimistic about the demand for Dawn. We are proud to partner with Rolls-Royce as we embark on this new journey.”
No compromise engineering

The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as special fitment for the model.

Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the silence of a Wraith when up and operates in just over 20 seconds at a cruising speed of up to 50km/h. Working with a fabric roof configuration, the goal was to make the quietest convertible car in the world today. This quest for silence applied to all aspects of the roof’s engineering and by extension the new motor car. Now etched into automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called the ‘Silent Ballet’.
The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the largest canopies to grace a convertible car – second only to that of the Rolls-Royce Phantom Drophead Coupé.

True four-seater space

Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the brand’s peerless craftsmanship combined with a philosophy of effortless, yet invigorating driving experience.

“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”

Moving automotive sculpture

Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-Royce’s design language, with one clear objective: to make a car that looks as beautiful with its roof up as with it down.
Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches and the high beltline that rises along the profile give the impression of effortless dynamism. The very same rising beltline wraps around the rear passenger cabin to create a cosseting effect.
The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.
Recommended Retail Pricing is from 6.25 Crore. Dawn will be presented in other Indian cities such as Chennai and New Delhi.

Hi-resolution link to pictures:

Notes to Editors

1. Rolls-Royce Motor Cars showrooms in India are located at:

Rolls-Royce Motor Cars Ahmedabad,
Navnit Motors Pvt. Ltd.
Titanium Square, E Block, Ajanta Corporate House,
Thaltej Crossing, S G Highway,
Ahmedabad – 360054
T: +91 79 4035 9999                           F: +91 79 4035 9995
Rolls-Royce Motor Cars Mumbai
Navnit Motors Pvt. Ltd.
48 Atria Millennium Mall
Dr. Annie Basent Road
Worli, Mumbai 400018
T: +91 22 2481 3326 / 3335                F: +91 22 2481 3336

Rolls-Royce Motor Cars Hyderabad
Kun Exclusive
6-3-569 opposite RTA Office
Khairatabad, Hyderabad 500082
T: +91 40 44656565                            F: +91 40 40032323   
New Delhi
Rolls-Royce Motor Cars New Delhi
Select Cars Private Limited
A-19, Mohan Co-operative Industrial Estate, Mathura Road. New Delhi- 110044. 
T:  +91 11 4343 0000                          F:  +91 11 4343 0000

Rolls-Royce Motor Cars Chandigarh
City Emporium Mall, plot no 143-A, Industrial Area Phase 1,
T: +91 99 1133 2203
2) Every new Rolls-Royce is protected by a four-year unlimited mileage warranty (excludes tyres and glass). Service and maintenance is covered by a Rolls-Royce service package for the first four years, regardless of mileage and 24-hour roadside assistance
3)  Rolls-Royce Provenance, the company’s approved programme for its pre-owned cars, offers a minimum 24-month warranty, fully inclusive servicing and 24-hour roadside assistance.
4) Historical Context:
Rolls-Royce Motor Cars has a rich Indian heritage. The sub-continent has been the ultimate destination of many of the marque’s early Bespoke motor cars, including the 40/50hp Silver Ghosts and Phantoms built during the first half of the twentieth century. The extremes of climate and terrain offered the perfect proving ground for that which was a relatively new form of machine and transport. To gain a reputation for unequalled reliability and luxury amongst the royalty and elite of India was praise indeed. The number of surviving Rolls-Royce motor cars from those pioneer days remain as a testimony to their success in that era.
The Maharajahs of India were inclined to spend on clothes, jewellery, royal palaces and fine motor cars. In 1934 His Highness Dharmendrasinhji Lakhajiraj, the Thakore Sahib (Lord) of Rajkot, decided to replace his 20-year-old Rolls-Royce with a new one – but not just any Rolls-Royce: the replacement become renowned as the “Star of India,” famous for its 563-carat star sapphire. The Phantom-II 40/50 HP Continental was known as an “all-weather convertible”. Other famous convertibles included the 1920 Silver Ghost (55CW) Barker Tourer (Prince Jaisinhrao); 1929 Phantom II (70WJ) Barker Tourer (Prince Pratapsinhrao) and 1938 Phantom III (3-DL-96) Park Ward Tourer (Yuvaraja Saheb Mallendra Sinhji of Morvi).

Further information:
You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter.

Photo Caption:
Rolls Royce Motor Cars presents New Dawn, super luxury motor car in India
Rolls Royce Motor Cars presents New Dawn, super luxury motor car in India
Super Luxury Motor Car “Dawn” Interiors
Super Luxury Motor Car “Dawn” Interiors

Media Contact Details

Jamal Al Mawed, Middle East, Africa and India Rolls-Royce Motor Cars, ,+971 561717883 ,

Hal Serudin, Asia Pacific (South) Rolls-Royce Motor Cars, ,+65 6838 9675 ,

Meghna Shah, Tandem Communications, ,+91-9821214859 ,+91 (22) 66614313 ,;

Namrata Laungani, Tandem Communications, ,+91-9867458791 ,+91 (22) 66614313 ,;

Rishita Shah, Tandem Communications, ,+91-9820682859 ,+91 (22) 66614313 ,;


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