Frrole announced its groundbreaking innovation in social intelligence – Frrole’s consumer mood analysis technology – which will provide hard to obtain consumer insights to marketers and product owners.
Amarpreet Kalkat, CEO of Frrole, shared, "For a long time, Sentiment Analysis has been the standard approach for understanding how consumers feel about a brand. However, this manner of analysis sticks to aggregating positive, negative and neutral sentiments; in a world of colours, that’s like having only black, white and grey as the available colors. It makes for a pretty dull and illegible world, whether it is the real world or the world of consumer behavior. With Mood Analysis, Frrole has introduced a next-generation algorithm that helps you understand how consumers feel about a particular brand, and how they are likely to act on their feelings."
Frrole has combined its expertise in the area of Machine learning with Liz Miller's popular mood analysis framework called Moodmapping one of its kind in the Social Intelligence space to provide real-time data on consumer moods, along with sentiment. This is a significant next step as mood analysis can tell a brand how a consumer is likely to act on a certain feeling, something that brand marketers care for deeply.
One of the companies to put Frrole's mood analysis technology to real use is Maxus India. Maxus has launched a tool for its Communications and Content Planning teams called Kaleidoscope, which allows them to factor in real-time mood of the people into content and communication strategy.
Generally social listening products measures conversations happening on social media about a brand or product, but Frrole analyzes these conversations to analyze what is happening truly inside your business. While most Social Analytics and Intelligence products available in the market provide results based on statistics and the first level of NLP, Frrole goes two levels deeper – building semantic context for each topic, and tying it up with information available in the general and historical data sets.
About Frrole
Founded in 2014 by Amarpreet Kalkat, Frrole is a global social intelligence company started as a social data-as-a-service startup with an ability to mine deep insights from social data. Based in California, USA and Bangalore (India), the company has raised an angel round of $245k led by angel investors in 2014. Frrole spent 4 months at Microsoft Ventures Accelerator as part of its 3rd batch in Bangalore, India, at the end of which it raised its seed round from a group of angel investors, led by Sharad Sharma, Manav Garg and Rajan Anandan. Frrole was among the "16 coolest startups in India" in 2014, an annual ranking published by Business Today. Frrole has a partnership with Twitter for elevated data access, and a media solutions partnership with Facebook.
Photo Caption: Frrole’s mood analysis technology combines its expertise in the area of Machine learning with Liz Miller's popular mood analysis framework called Moodmapping’
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