Max Life Insurance, one of India’s leading non-bank promoted private life insurers, a joint venture between Max Financial Services Ltd and Mitsui Sumitomo Insurance Co. Ltd, has been conferred with the prestigious Celent Model Insurer Asia Award 2016 in the category of 'IT Management Best Practices'. The award was received by Mr. R Krishnakumar, CVP and Head - Business Performance Analytics, Max Life Insurance, at an award ceremony held in Singapore.
Max Life Insurance was presented the award for successfully implementing actionable Business Intelligence and Analytics Insights which the sales force can use anytime, anywhere, across any network and through any device. The Company was declared as the winner post-rigorous evaluation on the basis of its excellent performance in three core areas – technological initiatives that have delivered demonstrable business benefits after going live; the degree of innovation relative to the industry; and the quality of the technology or implementation excellence.
Acknowledging the award, Mr. Rajesh Sud - Executive Vice Chairman and Managing Director, Max Life Insurance, said, “We are extremely delighted and proud to have been conferred with Celent Model Insurer Asia Award 2016 for 'IT Management Best Practices'. At Max Life Insurance we are dedicated to innovation and are constantly exploring latest technologies to support our business. The successful implementation of BI and analytics insights has enabled early risk identification and thus helped in improving the quality of our book. This is a testimony to our relentless efforts in creating seamless business process through technological innovation.”
According to Wenli Yuan, Senior Analyst at Celent’s Asian Financial Services group, “The Model Insurer Asia Awards recognize how insurers are using technology to change the face of insurance. These insurers should serve as an inspiration to others looking for strong examples of best practice implementation that will have a truly meaningful impact on business results and the industry overall. The entry from Max Life Insurance clearly demonstrated this.”
About Max Life Insurance Co. Ltd. (www.maxlifeinsurance.com)
Max Life Insurance, the leading non-bank promoted private life insurer, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers comprehensive long term savings, protection and retirement solutions through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 15 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. The company has a strong customer-centric approach focused on advice-based sales and quality service delivered through its superior human capital.
Photo Caption: Mr. R Krishnakumar, CVP and Head - Business Performance Analytics, Max Life Insurance receiving award at a ceremony held in Singapore.
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