AVPS Chakravarthi, Hyderabad’s industrialist and Pharmaceutical Packaging expert is invited to speak at Budapest today. He is the only Asian to address the Packaging community at this International conference in Innovation Section. He will speak on “Innovations in Pharmaceutical Packaging in Changing World”.
CEO and Managing Director of Ecobliss India, Chakravarthi is the former Chairman of Indian Institute of Packaging (IIP), Hyderabad. He is the Governing Board member of IIP and on the board of Asia Packaging Federation. He is actively associated with Packaging activities worldwide. Chakravarthi is instrumental in developing various pharmaceutical packs for US and Regulatory Markets.
He will be speaking along with many Packaging heavy weights and international CEOs such as President, World Packaging Organisation & Hall of fame awardee, Mr. Thomas Schneider; WPO Vice President for Sustainability & food safety, Dr. Johannes Bergmair; Global Portfolio Director, Messe Düsseldorf-Interpack--Bernd Jablonowski; Sustainability Director GS1 AISBL - Global office, Mr. Jim Bracken; EPAL Europen Pallet Association MD Martin Leibrandt; Managing Director- Netherlands Packaging - Mr. Michael Nieuwesteeg among others.
The conference will be attended by who is who from the world of Packaging Industry.
Reacting on being invited and what he is going to talk, Chakravarthi described this opportunity to address international packaging community as recognition for pharmaceutical packaging in India.
Chakravarthi added that a good packaging should be cost-efficient, provide value to generate revenue, should have a good user interface and of course should be lean on resources, recoverable and prevent its contents from being spoilt.
Speaking about what a packaging can do to pharma products, he said a right packaging is required to be designed around the product or drug in order to achieve sales targets, create brand awareness, improve patient compliance, defeat counterfeiting and make the packaging interesting so as to engage patients.
Adding further Chakravarthi said about the evolution of Packaging in pharmaceuticals, that the current trend is the rise of tamper proof, child resistant and senior friendly packaging and it is the order of the day.
Packaging makes or breaks the pharma product because what makes the final contact with patient and drug is packaging and not the physician. In pharmaceuticals - packaging actually ensures drug quality and freshness, provides tamper identification, arrests spurious drugs, keeps check on adulteration, a vehicle for product description, helps meet statutory regulations, source for brand building , offers traceability, aid for storage / productivity / distribution, helps market promotion, create convenience (better access) to the patient & so on, Chakravarthi informed.
Photo Caption: AVPS Chakravarthi, CEO and Managing Director, Ecobliss India 
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