HolidayIQ, India’s largest travel community released “The Pop Culture Tourism Trend 2016,” detailing travel trends on real time vacations in familiar locations from fictional franchises like movies, books and TV shows based on the reviews shared by 12 million travellers in the community.
Speaking on Set-jetting/ Pop Culture Tourism and about the trend in general as it is taking shape in India at the moment; Hari Nair, Founder and CEO, HolidayIQ, said that besides international destinations, a lot of destinations within the country are also attracting greater footfall lately on account of their association with recent or older works of cinematic or literary fiction. He says, “We have found that people in India are travelling more often during the year now, taking several shorter breaks and looking at destinations based on more than just scenic beauty. They are also going for more experiential holidays with greater interest in off-beat destinations, exploring pop culture tourism/set-jetting and other experience-led activities with greater enthusiasm.”
He further said, “While some destinations have been influenced by Bollywood movies and others by books, there are some in particular which we have noticed from the HolidayIQ app that have been receiving a lot of attention of late: the mustard fields near Gurgaon/Gurugram (popular for the shooting of DDLJ); Dona Paula in Goa (Dilwale); The scenes with the prison pit filmed in Rajasthan (The Dark Knight Rises); Ramanagar in Bangalore (Sholay) and many others. We have, in fact, noticed a marked growth in the interest in pop-culture tourism over the last few months.”
We found “Set-jetting” / Pop Culture Tourism as the latest entrant into the ilk of popular holiday trends.
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Relive your Hollywood moments at 8 shooting locations in India where famous Hollywood Movies were filmed - The Darjeeling Limited - Jodhpur
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- The Bourne Supremacy - Goa
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Most visited destinations and Hotels with a Bollywood connection - 'Dil Se tunnel' on the Nilgiri Mountain Railway
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- In Rajnikanth's footsteps in Mantralayam
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6 Famous Religious Places featured in iconic Bollywood movies that will make you want to visit them once again - Church of our lady of immaculate conception, Panjim - movies like Josh & Pukar were shot here!
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- Hadimba Devi Mandir, Manali in Yeh Jawaani Hai Deewani
- Nizamuddin Dargah in Rockstar
- Vattamalai Murugan Temple, Tamil Nadu in Chennai Express
- Jama Masjid in Kurbaan
8 Incredible Bollywood song locations in India that have been a frame of reference for all Bollywood travel buffs - Barfi - Main Kya Karoon, Darjeeling
- Dil Chahta Hai - Title Song, Goa
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- Youngistaan - Suno Na Sangemarmar - Taj Mahal, Agra
- Fugly - Banjarey, Ladakh
- Gunday - Jashn-E-Ishqa - Howrah Bridge, Kolkata
- Yaariyan - Baarish, Sikkim
- Guru - Barso Re - Athirappilly Falls, Kerala
10 Bollywood movies that will leave you itching to Travel - Zindagi Na Milegi Dobara
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- Highway
- Piku
- Chalo Dilli
- Road, Movie
- Finding Fanny
- Yeh Jawani hai Deewani
- Ship of Theseus
- Maachis
7 Apt Books Travellers Read While Travelling to the Most Gorgeous Destinations in India - ‘Into The Wild’ on your trip to Ladakh
- ‘A Sense of the World: How a blind man became history’s greatest traveler’ for bhandardara
- 'The Hitchhiker's Guide to The Galaxy' while on the road to Kodaikanal
- 'Life of Pi’ on a sea journey to Andaman
- ‘The Art of Happiness’ on your Solo Trip to Hampi
- 'The Alchemist’ for your Desert Trip to Jaisalmer
- ‘The Beach’ for a perfect Beach Island Trip to Agatti Island
About HolidayIQ: HolidayIQ is India's largest travel community with 12 million travellers across 220+ cities and is also the first holiday planning website in India powered entirely by reviews, photos, videos and other advice generated from these travellers. More than 70% of all vacations planned on HolidayIQ are through mobile devices. HolidayIQ.com is a VC-backed company, invested in by Tiger Global, Accel Partners and Makemytrip.com operationally headquartered in Bangalore, India. HolidayIQ.com lists over 5000 tourism destinations & 75,000+ accommodation options (hotels, resorts, home-stays, jungle camps & serviced apartments) in India. All of which are bookable through over 1600 partnerships with leading online travel agencies like Makemytrip, Yatra and Expedia & offline players such as Thomas Cook, SOTC, etc.
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HolidayIQ Insights - Pop Culture Tourism 
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