Thursday, July 9, 2015

BWI: Dermalogica Kick-starts 'Face Map Our Nation' Campaign

 
Source : Dermalogica
Thursday, July 9, 2015 10:00AM IST (4:30AM GMT)
 
Dermalogica Kick-starts 'Face Map Our Nation' Campaign
This campaign offers complimentary Skin Analysis and promotional sampling!
 
Mumbai, Maharashtra, India

 

  • Nationwide campaign to educate Indian audience on skin health using a proprietary skin analysis technique, Face Mapping®, has commenced from June 2015 and will be held during over 100+ events across India

Dermalogica, the world’s number one professional skin care brand, embarked on a novel pan-India skin health diagnosis and skin care education program from June, 2015. The campaign is aimed at helping people across India understand their skin health using the brand’s proven revolutionary skin analysis technique, Face Mapping®.
 
Face Mapping® combines three aspects for skin analysis: visual examination of the skin, examination of the skin by touch and “reading” of the skin as an indicator of internal organ health, drawing upon centuries’ old tradition of Chinese Facial Diagnosis.
 
Unlike a standard skin consultation, Face Mapping® divides the skin into 14 zones, taking into consideration that there may be several skin conditions on the face at any one time. This detailed analysis enables the skin therapist to prescribe a customized, zone-by-zone skin care regime to target and treat individual concerns.

Consumers can get their face mapped and find out more about their skin health at any of the 100+ events being hosted across the country through Dermalogica stockists and outlets, including the Shoppers Stop retail chain. Details of all events and participating outlets will be available on the Dermalogica India website (www.dermalogicaindia.com) as well as on the brand’s Facebook page and Twitter page.
 
“The health of our skin often doesn’t get the attention it deserves. People across The country are subjected to a range of harsh climatic conditions ranging from extremely hot and humid to very cold and dry environments, which have adverse effects on the skin,” Says Avni Amlani, International Skin Expert and Consultant to Dermalogica India. “We believe it is imperative to educate people on the importance of good skin health. This campaign is an important initiative towards fulfilling our goal of making skin care an indispensable part of people’s lives.”   
 
Dermalogica will also be involved in major consumer events throughout the year, including events at media houses, NGOs and Skin centers.
 
About Dermalogica:
 
Dermalogica is one of the largest professional skin care brands. For over 25 years, Dermalogica has been turning heads with the products, education and treatments that deliver people the best skin. It starts with award-winning products formulated free of ingredients known to cause skin sensitization. It continues with the free professional Face Mapping® skin analysis for customized results, that results in a lifetime of skin health.
 
Dermalogica skin care products are available for online purchase in India on our web shop, as well as through our stockists across the country.
 
Shoppers Stop outlets where Dermalogica products are available:
 
Shoppers Stop – Mumbai
 
  • Shoppers Stop (Malad)
  • Shoppers Stop (Juhu) 
  • Shoppers Stop (Bandra) 
 
Shoppers Stop – Delhi (Rajouri)
 
Shoppers Stop – Hyderabad (GVK Mall)
 
@Dermalogicain
 #facemapnation

 
Media Contact Details

Amruta Ramsubramaniam, Dermalogica India, ,+91 (022) 26615805 , amruta@nytecinternational.com , sanyukta@dermalogicaindia.com

 

KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Education & Training, Events & Conferences, Healthcare & biotechnology;General:Consumer interest, People

 

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