Wednesday, July 15, 2015

BWI: CA Technologies Study Reveals the State of Big Data Adoption in the Indian Application Economy

 
Source : CA Technologies
Wednesday, July 15, 2015 3:50PM IST (10:20AM GMT)
 
NASDAQ:CA(NASDAQ:CA)
CA Technologies Study Reveals the State of Big Data Adoption in the Indian Application Economy
'Improving customer experience' is a key driver to implement Big Data strategy
 
Mumbai, Maharashtra, India

The results of a global study commissioned by CA Technologies has revealed that Enterprise Big Data strategies are delivering key benefits to organizations, despite noted challenges in implementation. 44 percent of the Indian respondents have already implemented a Big Data project while 36 percent plan to implement one in the coming year. In addition to this, 12 percent of the Indian respondents have stated that they have implemented four Big Data projects to date.
 
The study, titled The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance, revealed the top five major obstacles Indian organizations need to overcome for successful big data project implementation. These include: insufficient existing infrastructure (33 percent), organizational complexity (25 percent), security/compliance concerns (28 percent), lack of budget/resources (25 percent), and lack of visibility into information and processes (21 percent).
 
Despite the challenges, majority of Indian organizations have or are in the process of adopting big data strategies since the benefits clearly outweigh the challenges. Indian organizations have listed the following reasons for implementing Big Data strategy: improve customer experience (67 percent), need to enter new markets (52 percent) and need to get new customers (49 percent).
 
“There is a huge potential for Big Data technologies in India. This is a high growth economy and organizations depend on insights from raw data, to plan their future course. Our study indicates that organizations are increasingly investing or planning to invest in Big Data strategies in the future”, said Sunil Manglore, managing director , CA Technologies, India.
 
In this digitally transformed world, Big Data is enabling organizations to thrive in an application driven world. Respondents report that they are already seeing, or anticipating, benefits of increased revenue (19 percent), improved competitive positioning (14 percent), ability to provide new products or services (13 percent), and more effective targeted marketing campaigns (22 percent).
 
Additional key findings revealed:
 

  • 68 percent of Indian respondents are investing in training existing resources on Big Data technologies.
  • 33 percent of Indian respondents state that their Big Data tools provide them with sufficient data which enables them to make effective changes to their infrastructure.
  • 45 percent of respondents believe that the major challenge lies in the complexity which emerges due to the large scale implementation.

 
Survey Methodology

Vanson Bourne conducted the CA Technologies-sponsored study of 1,000 IT managers in 11 countries from a range of sectors, including retail, financial services, banking, telecom, insurance, and government. The key elements of the study focused on the complexities and challenges organizations are facing with their Big Data infrastructure and environment. Click here to download the whitepaper and learn more about the research.
 
About CA Technologies
 
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.
 
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Legal Notices
 
Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

 
Media Contact Details

Pallavi Tinekar, CA Technologies, , Pallavi.Tinekar@ca.com

 

KEYWORDS: Business/ Finance:Business Services, Information Technology, Technology;General:Consumer interest, Economy

 

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