Wednesday, March 11, 2015

BWI: Toyota Corolla Altis Wins 'Executive Sedan of the Year' Award

 
Source : Toyota Kirloskar Motor Private Limited
Wednesday, March 11, 2015 4:31PM IST (11:01AM GMT)
 
Toyota Corolla Altis Wins 'Executive Sedan of the Year' Award
 
Bangalore, Karnataka, India

Toyota’s world renowned #1 sedan – Corolla Altis, has been awarded as ‘Executive Sedan of the Year’ by the Car India and Bike India Awards 2015 that took place in Mumbai today. The car globally known for its QDR – Quality, Durability and Reliability, was recognized for its fusion of design innovation and its time-tested and trusted quality engineering.

On accepting the award Mr. N Raja, Director and Senior Vice President, Marketing & Sales, Toyota Kirloskar Motor said, “We are currently in the 11th generation of the car in India. The Corolla Altis sets a new benchmark with a revolutionary design, making it the worlds most loved car since 1966. We are indeed thrilled to receive this award and thank our customers for trusting us for our design, features and safety.”

Launched in 1966, the Corolla Altis has entered into its 49th year. With its rich legacy to its credit, the Corolla Altis is the World’s most favorite car and the No 1 selling sedan with more than 41 million customers across the world. Commenting on the Corolla’s rich global heritage and the phenomenal success throughout the world, Mr. N. Raja added, “It takes 9 million cars to cover the earth's circumference once and if we were to stack all Corolla cars sold globally then we would have taken 4 rounds of the circumference of the earth and still have 5 million cars remaining”.

The Corolla Altis sets a new benchmark of a premium vehicle having an ideal package of premium image, luxurious features and competitive pricing. In India, the new Corolla Altis has achieved a market share of 53% in the C segment since its launch last year which makes it the highest selling car in its segment. It also enjoys being the favorite car amongst C segment buyers and also attracts customers from other segments.

Currently, the Corolla Altis is manufactured in 16 production bases and sold in 154 countries and regions around the world.
 

Overview of TKM
Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar Group: 11%
Number of employees Approx. 6,400 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Upto 3,10,000 units
 
Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units
 
Overview of TKM 2nd Plant:
  Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)  
  Products Corolla Altis, Etios, Etios Liva,Etios Cross, Camry & Camry Hybrid  
  Start of production December 2010  
  Installed Production capacity Upto 2,10,000  
 

 
Media Contact Details

Tarunya Mohan, Toyota Kirloskar Motor Pvt Ltd, ,+91-9740900029 , tarunyamohan@toyota-kirloskar.co.in

Esha Khattar, Creation, ,+91-9810840351 , Esha.khattar@creation.io

 

KEYWORDS: Business/ Finance:Advertising, PR & marketing, Automotives, Events & Conferences;General:Consumer interest, Lifestyle

 

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