To break through the clutter and to cater to customers and their increasing demand of personalized, quirky & unique products, Giftease.com announced the launch of its independent brand- Urban Chakkar. With this launch, Giftease.com will now offer more variety of gifting solutions as Urban Chakkar will host a wide range of customized products for customers to choose from.
Through Urban Chakkar, Giftease.com addresses the unconventional and increasingly progressive youth who wish to differentiate themselves in a crowd. Further re-iterating their position of being a one-stop gifting destination in India that offers various type of gifting solutions for all occasions, Urban Chakkar will bring to its customers customized products like posters, mugs, etc. as well as unusual and quirky products that are bound to add a touch of humor and laughter to an otherwise mundane life.
The brand’s ideology that ‘nothing has to be boring in life’ is reflected in Urban Chakkar’s product range. It takes a mundane and rather simple product and adds a twist to it, enhancing its appeal! The brand draws its inspiration from urban India and the exciting, surprising and adventurous experiences that follow. While being funny and innovative, these products aim to resonate with the maverick and unique personality of its customer.
Urban Chakkar is yet another feather in Giftease’s hat! While products from Urban Chakkar will be available on the portal, Giftease will continue to curate handpicked and unique products in its existing product categories! Giftease endeavors to constantly improvise and innovate, thus giving the customer a great shopping experience while making the task of finding the perfect gift simpler!
Commenting on the occasion, Mr. Vivek Mathur, CEO, Giftease.com said, “Our efforts have always been to not only offer convenient and well-organized services but also to create an extraordinary experience for our customers. With no entry barriers and several players in the market, it is critical to differentiate ourselves. To keep up with the dynamic demands of the customer and the increasing popularity of personalized products, we, as a brand aim to give our customers exactly what they’re looking for, and with maximum convenience! Gauging the tastes, choices and preferences of the urban youth, Urban Chakkar curates quirky and exciting products as well as customized products. The launch of Urban Chakkar is a new step for Giftease, but all the same, we are rather confident that this independent brand will strike a chord with today’s urban India! ”
About the company
Giftease aims to be an online gifting specialist which makes giving gifts as delightful as receiving them. Based out of Pune, Giftease operates www.giftease.com, which offers handpicked choices across a wide range of categories including Home & lifestyle products, Toys & Games, Fashion accessories, Jewellery, gadgets, flowers, chocolates and more.
Giftease.com offers a unique gifting experience, through improved website usability for finding the perfect gift fast, fixed date delivery, choice of exquisite gift wrapping options, gift exchanges and more features are in the works, to make the experience fun and special. Giftease.com currently delivers to over 5000 locations across India, and this reach is continually being expanded.
Giftease was incorporated in Feb 2012 and the launch of the website was in May 2013.
Giftease’s main promoter is Arun Nathani, a very successful technology entrepreneur, who is the founder-CEO of Cybage Software Pvt ltd. The management team at Giftease comprises Vivek Mathur, CEO and Ashish Chandani, Co-founder & COO.
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