Every morning we wake up to horrifying murders, rapes, abductions etc., splashed across the newspaper and think- “What a horrible start to the day. Surely this must end.” Well! looks like someone's heard it.
Now, Dainik Bhaskar’s 20 million readers will wake up to a “No Negative News Monday” with positive stories of courage, resilience and solutions. Featuring a young football team overcoming poverty and drug abuse, female guerrilla commandos in Chattisgarh or Spiti students braving harshest winters to attend school – Bhaskar’s first of its kind initiative is a complete break from trends that make deviant look like the norm.
“We are at the cusp of change. This is to show India the true story and bring out the larger picture.” Says National Editor Kalpesh Yagnik. “ Taking our value and change driven philosophy forward, No Negative News Monday focuses on positivity, solutions and impact on everyday life. Being the readers’ voice, we not only want to reflect this change but also shape and impact it at a fundamental level.”
So its bye bye Monday blues. Here’s to powerful stories of the good riding over bad, courage winning over hardship and success beating all odds - just what you were looking for to set the week’s pace. Stories of the guy next door, someone real - like you and me.
Adds Senior VP, Brand Marketing and SMD – Vinay Maheshwari “Monday is the first day of the week and the day when people plan their week ahead. We want them to do so, on a positive and confident note. In all the 58 editions in 14 states, therefore real stories of hope, success and positivity will be spread out across the paper in each section of the Front Page, Desh Videsh, State Page and City News. However, being a responsible newspaper, we will cover all the relevant yet negative news in a separate header under Negative News. The No Negative Mondays will give a new meaning and direction to journalism”
And that does seem like a good start....
Photo Caption: Dainik Bhaskar - No Negative News Monday
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