Global fitness brand BodyPower, who host Europe’s largest consumer fitness expo at the NEC, Birmingham, UK, today announced the launch of a new iOS and Android app this a week. The app allows users to access exclusive videos, fitness news, BodyPower Expo announcements and motivational content for fitness enthusiasts.
The BodyPower App is a free mobile application that comes with a huge range of benefits for followers. BodyPower is offering anyone who downloads the app the chance to win $250,000 worth of prizes over the next 12 months, including cash prizes, exclusive access to world leading transformation specialist, Kris Gethin’s new video series; workout videos from top Physique Elite Master Trainers Kumar Mannava and Marika Gethin; exclusive videos from Bollywood star Arjun Kapoor and the chance to win a 20-minute Skype call with 3x Mr Olympia 212 James ‘Flex’ Lewis.
Leading with the tagline ‘keep your finger on the pulse of global fitness’ BodyPower has set a forceful mantra to deliver app users a range of engaging content that is at the fulcrum of fitness on a worldwide scale. Given their links with hundreds of the biggest brands on the market, BodyPower is perfectly positioned to deliver on this message.
CEO Nick Orton commented:
“This app is the ideal way to inspire people and provide fantastic content for fitness fans around the world. Our reach is staggering, with millions of people connected to the brand. We’re confident in the quality of the app and our aim is to deliver the inspiration, motivation and education that is integral to BodyPower.”
The app demonstrates BodyPower’s commitment to innovation, developing a cutting-edge mobile application that helps strengthen their customer base and further evolves their business into a leader for global fitness inspiration.
Developers have added push notifications to keep users up-to-date with the latest news from the international fitness market, whilst BodyPower has also announced plans to contract some of the biggest fitness stars, industry experts and top coaches as regular contributors to their fitness and entertainment content.
This is the latest announcement in Nick Orton’s burgeoning portfolio, which now includes Asia’s premier fitness trade show, an Asian gym franchise, a UK personal training studio franchise, a renowned network of some of the world’s elite personal trainers and their latest acquisition, Leisure Industry Week (LIW), the biggest health and fitness trade show in the UK.
For more information on BodyPower visit www.bodypowerexpo.co.uk
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