VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey strengthens its presence in the Indian market with its wide product range of internationally inspired sanitaryware, bathroom furniture, bathtubs and faucets. Recently, Eczacıbaşı Building Products Division held a meeting in Istanbul with its growing business in India where the Division plans to increase investments. With a wide range of products, manufacturing, and extensive distribution network, Eczacıbaşı Building Products Division, continues its’ international breakthrough as part of its growth strategy.
VitrA is the only brand in global markets offering every component of the bathroom. The premium bathroom brand now brings this internationally acclaimed range of bathroom solutions to the Indian consumer with its latest offerings of bathroom solutions like Istanbul, Metropole, Water Jewels, Nest, T4 and Memoria collections. As part of its design excellence, VitrA develops products with an impressive portfolio of leading designers. For instance, the Istanbul series is inspired by Istanbul’s culture and traditions and yet belongs to the future. On the other hand the T4 series is a hygienic, functional, and innovative design that transforms bathrooms into integral living spaces. The Water Jewel series transport natures spirit to bathrooms.
Mr.Serhan Ateş Yağız, India Region Manager, Eczacıbaşı Building Products Division said,”VitrA, Eczacıbaşı Building Products brand, has been investing in India in order to build its office and dealers network. We aim to be among the Top 3 global brands of our sector in India with VitrA branded products, currently exported to more than 75 countries. As Eczacıbaşı Building Products Division, we have brands such as VitrA, Artema, and Intema Kitchen. Currently, we have 16 manufacturing sites in Turkey, Germany, France and Russia. We have defined India as our 6th strategic market in addition to Turkey, Germany, France, Russia and UK. India being the second most populous country and having a construction market among the largest top 10 has influenced our decision. With our products, our strong local organization, our distribution channels, and our brand investment we will be achieving this target.”
At the recently held meet in Turkey, latest information about the brand, future expectations and assessments were shared that brought together the dealers and the team in India with the Turkish executives.
Log on to www.vitra-india.com
About VitrA:
VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitaryware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.
About Eczacıbaşı Group:
Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.
Photo caption:
Eczacıbaşı Building Products Division and Indian team at the recently held meeting in Istanbul
VitrA introduces World Class Bathroom Solutions to India
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