Financial literacy in India is very low, despite a plethora of consumer education initiatives in recent years by financial services firms. This has probably been because of the complexities around financial jargons. For such initiatives to achieve material impact, a radically different approach is the need of the hour.
Franklin Templeton Investments has recently taken up a clutter-breaking initiative aimed to increase financial literacy, in a format that everyone enjoys and in a language most young people understand best. ‘Fundtastic Cup’ – a cricket-themed online and mobile game that unravels the mystery of finance & Mutual Funds in the simple language of cricket.
A fun, simple and engaging ‘Fundtastic Cup’ throws interesting questions on finance and Mutual Funds, making players score runs with each correct answer and qualify for a chance to win exciting prizes through lucky draws. These prizes include I-Pads, Kindles, Mobiles, Tablets, goodie bags and one grand prize for a luck winner in the form of a trip to Australia.
Available on desktops, mobiles as well as iOS and Android apps, this exciting game consists of 1,800 questions on investments & Mutual Funds. It is designed to meet varied competency levels across players – starting from very basic questions to eventually more challenging questions around Mutual Funds.
The ‘Fundtastic Cup’ has received tremendous response from participants. Within a span of five months, the game has received around 1,00,000 registrations, with the total no. of questions answered are in excess of 7.2 Million. The game spans over 6 months and there have been over 18 million sessions played already, which goes on to show the enthusiasm of the participants. Within two months, the Fundtastic Mobile app had topped the Educational Games category on the Google Play Store.
“The Fundtastic Cup is a one-of-its kind endeavor towards creating an educative and engaging platform for consumers across India. Learning about investment concepts can be a little complex at times for the average consumer; however gamification makes the same learning fun and enables them to grasp the concepts better. We firmly believe that investor education is the first step towards realizing one’s financial goals and the easy-to-play Fundtastic Cup is a great first step in that direction.” said Juzer Tambawalla, VicePresident and Head - Marketing, Franklin Templeton Investments.
“It’s been a fantastic experience being associated with this game all through the last 6 months. When you see a clutter breaking initiative serving its purpose, it’s time and money well spent. Taking into consideration the changing dynamics of internet and mobile, we’ve integrated all digital platforms into 1 game, giving us multiple touch points to reach a single user”, says Sanjay Mehta, Joint CEO, Social Wavelength.
To play the game, visit :
Website: http://fundtasticcup.com/
Play Store: https://play.google.com/store/apps/details?id=ng6.phonegap.fundasticcarnival
iOS Store: https://itunes.apple.com/en/app/id915456594
About Social Wavelength :
Social Wavelength works with more than 50 top brands and helps manage their Social Media communication. Based on the brand brief, they create Social Media strategy, offering content creation, execution, platform management, listening and monitoring services. Besides being India's no. 1 Social Media agency, Social Wavelength is also the all India reseller/managed services for Radian6. 
Photo Caption:
Multiple Choice Questions – One of the game formats in the Fundtastic Cup
Find The Word – One of the game formats in the Fundtastic Cup
Prizes that people can win in the game
No comments:
Post a Comment