PEPS, the largest spring mattress manufacturer in India is known for its aggressive strategy towards protecting its intellectual assets. One pertinent suit being fought by PEPS currently is the infringement suit against HYPNOS UK, a British bedding manufacturer of luxury products.
The British company tried to launch its brand, HYPNOS, in India in the year 2011, but could not do so in a full-fledged manner, owing to trade mark issues. PEPS was using the registered trade mark ‘HYPNOS’ for pillows since 2008, a brand name which is one of the most preferred in the Indian hospitality industry. PEPS has strongly objected to HYPNOS UK's entry into the Indian market by initiating an infringement suit in Bangalore against the British company. In response, the British Company filed a case for cancellation of the HYPNOS trade mark.
Owing to its aggressive advertising and promotion campaigns, PEPS is today a house hold name among the Indian consumers. Many of its brands from Spine Guard to HYPNOS are today widely recognized among the substantial majority of consumers. Peps Industries has also tied up with well-known mattress company Restonic Mattress Corporation of New York, and is its exclusive distributor in India.
HYPNOS UK, today is claiming that its mark is famous in India though it had not formally entered the Indian market. PEPS is contesting the British Company's claim arguing that the HYPNOS UK is not well known, and is not known to Indian consumers at all. The mark HYPNOS is continuous and consistent, and that it has acquired recognition among Indian consumers. Now, the HYPNOS case is pending before the Bangalore civil court and also before the Intellectual Property Appellate Board. The Intellectual Property Appellate Board at Chennai faced with the task of determining whether PEPS' prior use of the trade mark in India supersedes the HYPNOS UK's claim of reputation.
When asked about the case, Mr. K. Madhavan, Managing Director of PEPS said, “At PEPS, we strongly believe in defending our legitimate legal rights and pursue the ends of justice, at all levels and forums. We have a trade mark registration for HYPNOS and are well within the scope of the law. We strongly believe that our judiciary will take the correct measures in protecting our rights and we wait for the law to take its own course.”
PEPS, the largest spring mattress manufacturer in India, has been on a hundred plus percent growth curve during the last eight years. The company’s revenue have risen from 40 million Rupees in 2007-08 to 1.75 billion Rupees in the current fiscal year. Today, PEPS sells a wide array of standard and luxury mattresses under various brands such as Spring Koil, Spine Guard, Restonic, etc. The company's mattresses are available to consumers across India, and several other countries like Nepal, Pakistan, Sri Lanka, Bhutan and Bangladesh through retail, institutional, and corporate channels.
PEPS sells more than 2 lakh mattresses and sleep products every year through its 180 distributors, 2300 dealers, and its own Great Sleep Stores. Owing to its highly integrated and deep rooted network, PEPS is today a leader in the spring mattress industry, and is set to break all records in sleep comfort products. PEPS spends a great percentage of its revenue on advertising and promotion every year, and is very aggressive in its promotion and publicity campaigns for building their brand image in a segment which has one of the lowest involvement of consumers. The products of Peps are extremely popular among the general public as well as celebrities. The company also holds the honour of being the first mattress company to sponsor an international cricket tournament, the Asia Cup 2014 held in Bangladesh, which was broadcasted in several countries including Europe, UK, Pakistan, Sri Lanka, India and Afghanistan which has reached out to millions of viewers across the world.
About PEPS Industries:
PEPS Industries is a Rs.100 Cr inner spring mattress manufacturing company based out of Coimbatore. PEPS have a pan India representation with their manufacturing units at North & Western India also. The products are delivered with care to exceed the customer expectations. The manufacturing facility is built in an 11-acre industrial campus in Coimbatore. The manufacturing facility comprises machineries from Germany, Sweden and USA featuring some of the world’s best like Gribetz International, Leggett & Platt & Spuhl Anderson.
Peps is the Indian licensee of world’s 4th largest Spring mattress brand Restonic of USA since 1936. The Peps sleep solutions also meet the benchmark defined by Restonic Corporation, USA for its Restonic range of products.
The technology is patented and unique delivered in its product range because Peps has a Research & Development wing that constantly works in upgrading their products. Some of the features of the products include: Marvelous Middle – the unique construction to support one-third of the body’s weight helps reduce the back strain significantly. Spine guard India’s first Inner spring mattress with Visco Elastic foam positioned as End –of – Backache.
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