Organicshop.in, now India’s largest and the fastest growing e-tailer of organics, has reported that the start-up venture is now looking at its second round of funding worth 1.6 million USD. This is with a view to pump in investments for its international business expansion plans, strengthen its Europe operations, and foray in private labelling along with launching offline operations. The startup has been growing at an incredible rate of 400% from 2013 as registered this year and grew its customer base 8 times.
“We are extremely optimistic about the organic industry and with our growth so far. The real sense of assurance has come from consumers while we almost have one new organic brand joining hands with us daily. Through this round of funding, we are looking for major expansions in offline retail of organics and introduction of our own premium organic brand – itsorgic. We are aiming at capturing the 60% market share of the overall online organic retail market in India.” Said Mr. ManujTerapanthi, Founder & CEO, Organicshop.in.
The venture that sells certified organic products, natural, herbal and bio organic cosmetics, food, health and wellness supplements and clothing and textiles from both national and international brands has now, very recently launched its ‘Organic Wedding Collection’which provides a filtered prodigious range of incredible organic products necessary at the time of wedding exclusively for bride and groom to be-http://organicshop.in/wedding-collection. With this, Organic Shop has very recently introduced its first web-exclusive commercial promotion video to further emphasize on and educate the organic consumers-
The global organic market which sized at 61 billion (US$) in 2012 and has been growing at a steady CAGR of 15%.
In terms of revenue and customer acquisition, Organic Shop has grown manifold since past one year. While the average daily customers have grown 8 times, the average ticket size has also shot up to 3 times. The repeat customer has moved to 40% which is a testimony to the superlative shopping experience offered by the e-commerce startup.
Today, Organic Shop is the largest player in the organic e-commerce space and stands out for its widest range of organics available on the website.
Going forward, Organic Shop plans to further expand its footprints in US which proves to be the biggest market for organics in the world. Also, by end of 2015, Organic Shop targets to open 14 dedicated local website to further capture the super-growth pockets of organic demand in India. With the next round of funding due in November, Organic Shop plans to further start its own organic fashion label called- ‘itsorgic’ which will the ultimate luxury brand in the organic industry. Another development that Organic Shop is ready to announce in the recent future is the warehousing facility that Organic Shop has just started to work out.
About Organic Shop:
Established in June 2011, Organicshop.in is an independent online Organic Store with the widest range of certified organic products in India. In an attempt to instill the organic way of life to the country and to the world at large, Organic shop started with textiles as its strongest and the most innovative offerings in the year. As the business witnessed extraordinary acceptance, Organic shop expanded to different product segments and categories to reach an astounding number of 5500 products in its catalogue in 2013. Currently valued at 1 crore (Indian rupees) company, Organic Shop is the first organization where RAIN (Rajasthan Angel Investors Network) recognized the potential of the business and pumped in investments of Rs 30 Lakhs ($49,370). Organic Shop has now taken the business to Europe to promote the organic lifestyle through its dedicated website www.onlineorganicmart.eu in Europe to start with. Organic Shop is committed to improving the quality of life of communities by working on three thrust areas - education, health and environment. Organic Shop has a vision to spread awareness about the goodness of organic products to the remotest areas in the country to start with and spread it across boundaries. Keeping our health intact is only way to keep our future generations healthy, fit and in the best of the environment. For more, log on to organicshop.in
Video Caption: Organic Shop Introduction - India's largest online marketplace for Organic & Natural products
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