| | | Source : Himalaya | Wednesday, November 12, 2014 5:26PM IST (11:56AM GMT)  | | | | Himalaya Enters the INR 1,500 crore Baby Diaper Market | | Introduces baby diapers with a unique anti-rash shield technology | | | | Bangalore, Karnataka, India | The Himalaya Drug Company, India’s leading herbal health and personal care company, recently launched Baby Diapers under its baby care division.
The baby diaper market in India is currently estimated at INR 1,500 crores and is growing at a rate of 23% per annum. (Source: Nielsen)
Says Mr. Mukesh Patney, the Business Head – Baby Care, The Himalaya Drug Company “Our approach to launching a product is simple: study the market and the consumer. Our market research drew our attention to a common problem mothers faced with diapers – diaper rash. It is estimated that 25% - 65% of diaper wearing infants are affected by diaper dermatitis, making it one of the most common skin conditions in babies.”
Himalaya’s Baby Diapers are enriched with natural ingredients like Aloe Vera and Yashada Bhasma which form a protective anti-rash shield. A first of its kind, this anti-rash shield reduces the activity of harmful enzymes, inhibits the growth of microbes, and prevents diaper rash. The diapers are clinically tested, hypoallergenic and fragrance free.
“We enjoy a strong equity in the baby care segment and see our entry into the baby diaper market as a natural extension of the product line. Our herbal story differentiates us from the competition. We will continue to build on it while addressing needs of the consumer and strengthening the product line,” he further added.
| Size of the diaper | No. of diapers in pack | Weight / Age of baby | Price | | Small | 9, 28 | Up to 7 kg / Up to 3 months | 9s – Rs. 105
28s – Rs. 285 | | Medium | 9, 28 | 5-11 kg / 3-9 months | 9s – Rs. 110
28s – Rs. 310 | | Large | 9, 28 | 8-14 kg / 9-18 months | 9s - Rs. 120
28s - Rs. 340 | About Himalaya Babycare: At Himalaya, our understanding of herbs that work best for children’s internal health has helped us develop a range of baby care products for topical wellness. Our strong team of research scientists has carefully selected time-tested herbs, keeping in mind the delicate skin of a baby. The products, clinically tested to ensure safety and efficacy, are endorsed by doctors. The range is divided into 'Pre-Bath', 'Bath' and 'Post-Bath', with a range of products across each category. For more information on the range, please visit - www.himalayababycare.com About The Himalaya Drug Company: The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to the society in a contemporary form and to demystify the 5,000-year-old system of medicine. Today with over 200 products spanning pharmaceuticals, personal care, baby care and animal health, Himalaya has reinterpreted Ayurveda, offering head-to-heel herbal healthcare for every member of the family. Products like Liv.52, Septilin, Bonnisan from the pharmaceutical stable have acquired blockbuster status today. In the personal care portfolio, Himalaya is the maker of the no. 1 face wash in India – Purifying Neem Face Wash. Over the years, the company has received numerous domestic and international certifications for good manufacturing practices. The latest from SGS, France, certifies the company’s manufacturing, storage and supply of personal care products. Photo Caption: Himalaya launches Baby Diapers For more information, please visit - www.himalayawellness.com | | | | | Media Contact Details | | Paayel Sengupta, MSLGROUP India , ,+91-7829469050 | | Sonya Gogna, MSLGROUP India , ,+91-8095238098 | | | | | | | KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Healthcare & biotechnology, Household & Personal Care Products & Services, Major diversified industrial groups, Media & Entertainment;General:Consumer interest, Entertainment, Lifestyle | | | | To ensure that you continue to receive email from Business Wire India in your inbox, please add businesswireindia.com to your Address Book or Safe List. | | | | To submit a press release, click here.
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