Exide Life Insurance, one of the leading life insurance companies in India, launched a program to commemorate World Diabetes Day titled Exide Life Insurance ‘Say No to Diabetes’. Thyrocare Technologies Ltd, India's first and most advanced Totally Automated Laboratory is joining hands with Exide Life Insurance for this initiative.
Exide Life Insurance is an over 13 year old, established and profitable life insurance company that serves over 10 lakh customers in over 200 cities across India.
Exide Life Insurance has rolled out this awareness campaign with an aim to educate people on the different aspects of diabetes. This program will cover 133 cities in India and will engage with people of 25 to 60 years of age and above. The focus will be on housewives, retired people and salaried class who are prone to diabetes due to their unhealthy eating habits. The activation will have various touch points including at jogger’s parks, malls, retail outlets and Resident Welfare Association (RWAs) among others.
Talking about this community initiative, Mohit Goel, Executive Vice President and Head - Marketing of Exide Life Insurance, said, “At Exide Life Insurance, we focus on helping you prepare financially for a long and happy life. We are taking this philosophy further through the Exide Life Insurance ‘Say No to Diabetes’ campaign which will help Indians detect early signs of Diabetes, and avail requisite treatment so that they go on to lead a long, healthy and happy life.”
Exide Life Insurance ‘Say No to Diabetes’ campaign will engage audience to manually calculate their diabetes risk score by filling up self-assessment questionnaire commissioned through Thyrocare Technologies. The participants are also rewarded with discounted health check-up voucher for advanced diabetic screening/general blood screening/cardiac risk screening and kidney function assessment at Thyrocare centres.
About Exide Life Insurance Company Limited:
Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is 100% owned by Exide Industries Limited. The company is profitable and serves over 10 lakh customers across India and manages over INR 7000 crores in assets.
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance and Alliances. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centers across the country. The Banc assurance and Alliances business includes distribution relationships with ING Vysya Bank, Regional Co-operative banks, Corporate Agents, Brokers & Referral Partners.
Exide Life Insurance, one of the leading life insurance companies in South India, is now growing its franchise in other parts of the country. The company is focused on providing long term protection and savings solutions and has a strong traditional product portfolio with a consistent bonus track record. Exide Life Insurance has the ISO 9001:2008 quality certification for all Customer Service processes.
For more information, please visit our website, exidelife.in.
About Exide Industries Limited:
Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 10,000 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 18000-plus dealers. (*As on 31st March 2014)
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.
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