Today on the occasion of Children’s Day, Exide Life Insurance has rolled out a unique consumer connect initiative called ‘Letter to Parent’. Over 20,000 children across India will be encouraged to write a letter to their parent thanking them and also sharing their dreams & aspirations with them.
Exide Life Insurance is an established and profitable life insurance company that serves over 10 lakhs customers in over 200 cities across India and manages over INR 7000 crores.
Exide Life Insurance has rolled out this awareness campaign with an aim to help children develop proficiency in writing. With the advent of digital age, writing letter to loved ones has lost its importance in day-to-day life. This exercise will also help parents understand the dreams, hopes and aspirations their children have for their long and happy life.
‘Letter to Parent’ initiative will see representatives from Exide Life Insurance engage with over 20,000 children from schools between the age group of 5years - 10years in 80 cities across India. Children will be using Inland letters to write the letters and thereafter posting it to their parents. The letter will create lasting memory for parents and as a memorabilia which they could treasure for life.
Beginning Children’s day on 14th of November, the program will continue till the 25th of November 2014. Every participating child will be given certificates from Exide Life Insurance and kits with educative and stationery supplies.
About Exide Life Insurance Company Limited:
Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is 100% owned by Exide Industries Limited. The company is profitable and serves over 10 lakh customers across India and manages over INR 7000 crores in assets.
Exide Life Insurance distributes its products through multi-channels viz. Agency, Banc assurance and Alliances. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centers across the country. The Banc assurance and Alliances business includes distribution relationships with ING Vysya Bank, Regional Co-operative banks, Corporate Agents, Brokers & Referral Partners.
Exide Life Insurance, one of the leading life insurance companies in South India, is now growing its franchise in other parts of the country. The company is focused on providing long term protection and savings solutions and has a strong traditional product portfolio with a consistent bonus track record. Exide Life Insurance has the ISO 9001:2008 quality certification for all Customer Service processes.
For more information, please visit our website, exidelife.in.
About Exide Industries Limited:
Exide is India’s largest manufacturer of electric storage batteries and its biggest power-storage solutions provider with a market capitalization of over INR 10,000 crores*. Since its introduction in India more than a hundred years ago, Exide remains the foremost and the most trusted battery brand in India. The century old brand equity is backed by a robust nation-wide network of 18000-plus dealers. (*As on 31st March 2014)
With 7 world-class battery manufacturing factories across India, the range of products offered by the company covers everything from the smallest batteries required in motorcycles to the giant batteries powering submarines. After all, India moves on Exide.
Photo caption: Children displaying their hand written letter to their parent
No comments:
Post a Comment