In a path-breaking move, CarWale, India’s largest auto portal, now also becomes India’s first and only auto portal to offer on-road prices of cars without asking users for their personal information – no name, no mobile number, no email address. The motivation behind the paradigm shift is to do away with all barriers that hinder a user’s online car buying journey. With this move, the automotive portal sets itself apart from competitors who insist on taking a visitor’s personal details before showing them on-road prices of cars.
Speaking about the change, Mohit Dubey, CEO and co-founder said, “There is no value in forcing consumers to compromise their privacy just to monetise it. That’s short term thinking, and for us, as market leaders, the overall consumer experience and their faith in us is paramount. We believe that the rest of the industry should adapt to it as well, in the larger interest of building valuable automotive digital media.”
Now car buyers who are researching on CarWale are provided an up-front toll free phone number which they can call to connect with CarWale’s Car Experts if they have any queries. They also have the facility of calling a dealer directly or optionally leaving behind their contact information if they wish to be contacted by a dealer.
Enthusiastic about the change, Dhruv Chopra, Chief Marketing Officer, says, “Isn’t it strange how consumers have no choice but to fill up lengthy web forms and provide personal information just to see the price of a car? What would happen if such intrusive and sometimes highly irrelevant questions were asked in other real-life situations? That’s exactly what we have tried to explore with our new campaign. At CarWale, we promise you - No Sawaal, Only Jawaab“.
CarWale has also announced a new marketing campaign today, led by a series of hilarious videos portraying real-life (and one reel-life) situations where one is asked intrusive personal and irrelevant questions to get simple everyday information.
You can also, watch the films on CarWale’s YouTube Channel: www.youtube.com/carwale
To get a hassle-free on-road price of a car, visit www.carwale.com.
No comments:
Post a Comment