Yash Raj Films had recently tied up with India's leading edible oil brand, “Dalda Edible Oils” for its hit film, Daawat-e-Ishq.
The movie starring Aditya Roy Kapur and Parineeti Chopra revolves around food and romance which made it the ideal platform for Dalda Edible Oils to partner with as the heritage brand is synonymous with great taste and the love for food.
As part of the consumer participation activity, on Dalda’s Dial D platform participants were encouraged to send in their recipes cooked in Dalda Edible Oil by giving a missed call on 0-80806 99999. At the end of the activity 5 winners with the best recipes were short-listed.
The lucky five winners got the privilege to meet, greet & interact with the star cast of Daawat-e-Ishq, Aditya & Parineeti at the Yash Raj Studia today evening.
The association was promoted through a co-branded TVC.
Elaborating further on this consumer activity, Mr Sagar Boke, Marketing Head, Bunge India said, “We are very happy that via our association with the YRF & the Daawat-e-Ishq team our consumer reach has surpassed all our expectations. Dial D is a unique platform which has always succeeded in helping us connect with our audiences better. Via this activity not only did we manage to connect with our target consumers but we also managed to put a smile on their faces. This activity is our way to thank our consumers for always being part of our Dalda Edible Oils family and for always believing in us and our brand.”
About Dalda
Dalda is one of India’s iconic brands, acquired by Bunge India Private Limited in 2003 from Unilever. It is a heritage of trust handed down over generations. Dalda's name has been part of millions of households across India for the past 75 years as a result of its premium quality and adherence to high quality standards, while being nutritive and uncompromising on taste and aroma. Dalda uses Bunge’s international technology and expertise to successfully make available Dalda's range of refined and taste oils in the Indian market. Dalda oils are Zero in cholesterol and contain Vitamin A, D & E. Dalda has been regarded as most trusted edible oil brand as per Brand Equity survey
About Daawat-e-Ishq
A deliciously romantic coming together of Gulrez “Gullu” Qadir (Parineeti Chopra) a Hyderabadi shoe-sales girl disillusioned with love because of her encounters with dowry-seeking men; and Tariq “Taru” Haidar (Aditya Roy Kapoor) a Lucknawi cook who can charm anybody with the aroma and flavours of his biryani and kebabs.
In the clash of diametrically opposite but equally spicy cultures of Hyderabad and Lucknow, Gullu and Taru arrive at a “tuning-setting”, rewrite traditional recipes of love, crush old-fashioned world-view and make their own masaledaar albeli rangreli pichchar ... Daawat-e-Ishq!
Produced by Aditya Chopra, the film is written and directed by Habib Faisal. Music is by Sajid-Wajid. The film releases September 19th.
Photo Caption: Dalda Dawaat- E- Ishq Contest winners with Sagar Boke (Marketing Head, Dalda Edible Oils, Bunge India), Parineeti Chopa & Aditya Roy Kapur
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